Voices
Inclusion isn’t a comms line, it’s a creative process
Embedding inclusion into the way we work is essential to creating genre-defining work.
Have we reached football’s tipping point on referee abuse?
Football has always criticised referees, but we are in danger of creating pantomime villains writes Nick Fruin, Founder of Spike.
Nick Fruin
Founder SpikeAbout
Nick launched Spike in October 2025, as a new agency within the W Communications Group, dedicated to delivering smart and culturally connected sport partnerships. Nick started out at the W Group in 2018, with the last few years focused on for developing W’s Sport & Entertainment division, resulting in award winning-work for both rights holders and sponsors across clients including England Rugby, Sky Sports, Fireball, Camden Town, Chelsea FC and Jaguar as well as community-focused projects with Grenfell Athletic FC.
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