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Voices

Smashing stereotypes in sport is no April Fool’s Day joke

Catrin Kite asks how brands can help change perceptions around age in sport all year round.

Catrin Kite

Head of New Business Dark Horses

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Catrin Kite

Head of New Business Dark Horses

About

Cat started her career at The & Partnership before spending three years working at Bates CHI in Vietnam. She joined Dark Horses in 2018. In any spare moment she can be found running - whether that be on the track, trail, road, or even the sand dunes of the Sahara.