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The Summer of Sport starts with Sports Day
By Catrin Kite
Brands have a role to play in fostering a love of sport early on and supporting grassroots participation, writes Catrin Kite.
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Cat started her career at The & Partnership before spending three years working at Bates CHI in Vietnam. She joined Dark Horses in 2018. In any spare moment she can be found running - whether that be on the track, trail, road, or even the sand dunes of the Sahara.
More from Catrin Kite
Voices
Smashing stereotypes in sport is no April Fool’s Day joke
By Catrin Kite
Catrin Kite asks how brands can help change perceptions around age in sport all year round.
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Voices
How to advertise to female runners
By Catrin Kite
Dark Horses’ Catrin Kite on how brands can support safe and sensible running habits
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