Charley Day urges brands to think more strategically about how they approach midlife marketing.
Charley is a seasoned fundraising strategist with over 20 years' experience in individual giving, beginning her career at the NSPCC during the groundbreaking Full Stop Campaign and then moving to WaterAid where she spearheaded award-winning integrated campaigns. Charley’s expertise lies in understanding what truly drives audience behaviour and using that insight to unlock growth. With a sharp focus on audience-led strategy, she has developed high-performing donor acquisition programmes and led six major integrated campaigns that connect emotionally and convert effectively. At The Kite Factory, Charley brings a unique client-side perspective, helping brands harness the power of insight to deliver meaningful, measurable impact.
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