Why Kindness is the answer to ’the great resignation’
In the midst of employees and consumers alike choosing change, new research from The Kindness Corporation underlines why kindness is the industry’s secret weapon.
In a marketing ecosystem where it is all too easy to find yourself on autopilot, Uma McCluskey makes a powerful case for making the space for self-reflection.
Life is not lived in milestones. It’s lived in moments.
And yet, most of us don’t notice them.
We move from meeting to meeting, role to role, ambition to ambition, often without realising that life is unfolding in real time, right in front of us. The conversations, the tension, the small wins, the quiet doubts, the fleeting sense that something isn’t quite right or perhaps exactly right. It’s all happening in the now. And just as quickly, it’s gone.
That’s the strange paradox of it. Life feels long when we look ahead, but when we look back, it’s over in a blink. And if all we ever really have is this moment, the question becomes: how often do we actually stop and experience it?
More importantly, how often do we pause long enough to ask ourselves whether we are where we’re meant to be?
When was the last time you stopped and thought: do my values align with this organisation, this job, this person, this place?
Not in passing. Not as a fleeting thought between emails. But properly. Honestly.
For many of us, the answer is uncomfortable. Because somewhere along the way, the roles we hold and the titles we carry have become more than just work. They’ve become an identity. They give us status. Security. A sense of power, or at the very least, a sense of direction.
‘I’m a director.’
‘I work at X.’
‘I lead Y.’
These statements become shorthand for who we are. And over time, they start to replace something more fundamental. Our humanity.
We stay in environments that don’t quite fit because they look right from the outside.
Uma McCluskey, Business Director at Alien Baby
Consciously or not, we begin to prioritise perception over alignment. We stay in environments that don’t quite fit because they look right from the outside. We chase progression without questioning whether it actually moves us closer to who we are or further away. We optimise for recognition, not resonance.
And sitting quietly beneath all of this is the ego.
The ego isn’t always loud or obvious. Often, it’s subtle. It’s the voice that tells you to stay because leaving might look like failure. It’s the discomfort you feel when stepping into something unfamiliar or less prestigious. It’s the attachment to being seen in a certain way.
I’ve experienced this first-hand.
I went from being at the top of my game in healthcare and care homes, in a position that carried status, authority and a clear sense of identity, to becoming an Account Executive in an advertising agency. On paper, it didn’t make sense. It looked like a step backwards. A reset. A risk.
And in many ways, it was.
But it was also one of the most important decisions I’ve ever made.
Because in that shift, I was forced to confront parts of myself I hadn’t fully seen before. My need for validation. My attachment to titles. The subtle ways my ego had been shaping my decisions without me realising it.
Stripped of the identity I had built, I had to ask more honest questions. Who am I without the title? What do I actually value? What kind of environments bring out the best in me, not just the most impressive version of me?
It wasn’t comfortable. But it was clarifying.
And it taught me something that no title or promotion ever could: that we are not our roles, and we are not our thoughts. We are something deeper. Something more constant.
That awareness changes how you move through the world.
We are not our roles.
Uma McCluskey, Business Director at Alien Baby
It opens the door to vulnerability, not as a weakness, but as a strength. To say “I don’t know” or “this isn’t right for me” requires far more courage than simply continuing on a path that no longer fits. It allows you to embrace your strengths without needing them to define you, and to acknowledge your gaps without letting them diminish you.
More importantly, it changes how you lead.
When you’re not driven solely by ego, you create space for others. You bring people with you, rather than positioning yourself above them. You listen more. You connect more. You make decisions not just based on what looks good, but on what feels right and delivers long-term value.
In my own experience, this shift has made me better at my job, better in relationships and more effective in leadership. Not because I have all the answers, but because I’m more aware of the questions.
And all of that started with a pause.
A moment to step back, take stock and realign.
Because without that pause, it’s easy to drift. To stay busy, to keep progressing, to keep achieving, all while moving further away from what actually matters. And when that happens, opportunities for real growth, the kind that shapes you, stretches you and grounds you, can pass you by unnoticed.
The pause doesn’t need to be dramatic. It doesn’t require a complete life overhaul. Sometimes it’s as simple as creating space to reflect. To check in. To ask whether your current environment still aligns with your values, or whether you’ve outgrown it.
It’s about becoming conscious in a world that often rewards autopilot.
Because in the end, the most meaningful progress isn’t always forward. Sometimes, it’s the decision to stop. To question. To realign.
To pause.
And in that pause, to return to yourself.
Uma began her career working in a care home, shaping her belief that empathy, dignity, and human connection should sit at the heart of everything we do. Supporting people in vulnerable moments taught her responsibility, patience, and the importance of truly listening - values that continue to guide her leadership. It also sparked her belief that creativity is not just about output, but perspective: seeing people, problems, and possibilities differently. She continues to serve as a Presiding Justice, a role she has held for 17 years, honing her ability to navigate complexity with fairness and integrity. Transitioning into advertising, Uma has built a reputation as a commercially driven growth leader, helping agencies and startups define their purpose, sharpen positioning, and scale sustainably. Grounded in clear values and meaningful intent, she champions an empathetic, culture-led approach to leadership, aligning creativity with commercial success and long-term impact.
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