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Uma McCluskey

Business Director Alien Baby

About

Uma began her career working in a care home, shaping her belief that empathy, dignity, and human connection should sit at the heart of everything we do. Supporting people in vulnerable moments taught her responsibility, patience, and the importance of truly listening - values that continue to guide her leadership. It also sparked her belief that creativity is not just about output, but perspective: seeing people, problems, and possibilities differently.

She continues to serve as a Presiding Justice, a role she has held for 17 years, honing her ability to navigate complexity with fairness and integrity. Transitioning into advertising, Uma has built a reputation as a commercially driven growth leader, helping agencies and startups define their purpose, sharpen positioning, and scale sustainably.

Grounded in clear values and meaningful intent, she champions an empathetic, culture-led approach to leadership, aligning creativity with commercial success and long-term impact.


More from Uma McCluskey

Voices

The Power of the Pause

By Uma McCluskey

In a marketing ecosystem where it is all too easy to find yourself on autopilot, Uma McCluskey makes a powerful case for making the space for self-reflection.

Read more