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Case Studies

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Case Study

The Famous Grouse - Visual Identity

By Leith

As Scotland's number one whisky for over 40 years, The Famous Grouse faced a challenge: an iconic brand risked being seen as the choice of an aging generation amidst declining category sales, therefore launched a bold, new global communications platform, "Full Of Character".

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Case Study

IRN BRU - Legendary Flavours

By Leith

Our mission at Leith was to bring these enigmatic flavours to life, captivating millennials and Gen Z with content that embodies classic Bru: a bit of escapism, a lot of laughter, and a wee bit of joy.

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Case Study

Lovehoney - Feel the Lovehoney

By Leith

‘Feel the Lovehoney’ celebrates pleasure with unapologetic mischief, using humour and suggestion to navigate ad restrictions while keeping Lovehoney’s playful personality front and centre.

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Case Study

Explorer Team

By This Here

The Explorer Team is The North Face's flagship EMEA Influencer Marketing Programme. Founded by This Here in 2018, it continues under our stewardship to this day.

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Case Study

Nailing Life

By 1000heads

Nails.INC launched a new product one-step, 4-in-1 gel-like polish that simplified beauty without compromise. 1000heads used this radical product innovation to spark a cultural conversation, challenging impossible beauty standards and reframing nail care as self-care.

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Case Study

Old Mout - The Kiwi Taste of Adventure

By St Luke's

In 2014, Old Mout launched for the first time in the UK market with firm competition from Scandinavian brands. We made Old Mout’s New Zealand provenance our point of difference by inspiring customers to explore their adventurous nature and join together cider-by-cider.

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Case Study

Tyrrells - Tyrrellbly Tyrrellbly Tasty

By St Luke's

As a nation of crisp lovers, we helped Tyrrells become leader of the posh crisps market by launching a new Agenda Setting Idea: Tyrrellbly, Tyrrellbly Tasty.

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Case Study

SWR - Spread Your Wings

By St Luke's

South Western Railway is one of the largest train operators in the UK. We worked to create a campaign designed to encourage people to 'spread their wings' post pandemic.

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Case Study

Butterkist - Go Grab the Butterkist

By St Luke's

Butterkist had sat at the heart of the home movie moments for decades. To reaffirm their role as market leader we created a disruptive campaign finding unexpected ways to show up and grab attention.

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Case Study

Yakult

By Quiet Storm

How the science of wellbeing delivered premium-priced sales success for Yakult

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Case Study

Vimto

By Quiet Storm

How celebrating the Vimto Spirit propelled the brand to it’s highest sales ever

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Case Study

Zoflora

By Quiet Storm

Breaking category norms to stand out in a busy and competitive market. Bringing to life Zoflora’s refreshed strapline of ‘Kills Germs Beautifully’, we engaged new audiences by playing on the brand’s USP of being the fragrance specialists of the disinfectant category.

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Case Study

LOOP: Turning a niche hearable into a global growth engine

By GAIN Creative Studios

Our partnership with Loop transformed a nightlife, focused earplug into one of the fastest-growing DTC brands in Europe. We unlocked explosive, profitable growth, all powered by rapid experimentation and culturally tuned creative.

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Case Study

England Rugby - Driving Fan Engagement and Growth Across England Rugby and the Red Roses

By Ten Toes

Rugby holds a unique place in British sporting culture, but like many traditional sports, it recognises the need and importance of remaining relevant and engaging for younger, digital-first audiences to protect the future of the sport.

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Case Study

Reef Protection Factor

By McCann London

Stream2Sea, McCann and the University of Derby set a new global benchmark for ocean-friendly sun protection by using science and education to develop the world’s first reef nourishing sunscreen—and the world’s first official certification for reef-safe products.

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