Our partnership with Loop transformed a nightlife, focused earplug into one of the fastest-growing DTC brands in Europe. By building a flexible global creative system that scaled performance and storytelling across markets, we unlocked explosive, profitable growth, all powered by rapid experimentation and culturally tuned creative.

THE BRIEF

Loop’s retail-led business collapsed during the pandemic. They needed to pivot to D2C at speed, diversify beyond nightlife culture, and build a global creative ecosystem that could drive both brand and performance across multiple markets, without losing ROAS.

THE AMBITION

Create a modular, scalable global campaign system that could flex locally and unlock new audiences at pace.

THE INSIGHT

Noise isn’t a subculture, it’s a universal tension.

We discovered dozens of everyday moments where people crave quiet: overwhelmed parents, commuters, students, people with sensory sensitivities, WFH distractions, deadlines, noisy neighbours.

The category had been speaking to one audience. But the human truth belonged to everyone.

OUR APPROACH

We built an always-on creative engine designed for global scale:

• Mapped every noise-trigger moment using behavioural and search data
• Turned them into modular audience territories
• Built a multi-market creative system designed for TikTok, Meta, Google UAC and influencers
• Delivered 700+ platform-native assets a month
• Ran continuous experimentation to optimise across markets, segments and channels
• Created a structure where local teams could adapt tone, language and references, while the brand remained globally consistent

This was more than a campaign, it became Loop’s growth infrastructure.

THE CREATIVE

A multi-format, multi-platform ecosystem built around real noise moments:

• UGC and creator-led storytelling for authenticity
• High-attention motion assets for Meta and TikTok
• Memes and contextual ads that responded to cultural
• noise triggers
• SEO-informed content answering real questions and anxieties
• Modular asset kits enabling global consistency with local nuance

A system designed for speed, cultural relevance and ruthless performance.

THE IMPACT

• 7.45× revenue growth in 14 months
• ROAS above target while scaling aggressively
• 50× increase in monthly revenue
• Headcount grew from 14 → 276
• 700+ new assets delivered monthly

Loop became one of Europe’s fastest-growing DTC brands - powered by a global creative system built for behavioural truth and platform-native excellence.