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Braving the Backlash: How sports brands can take a stand on social

It’s time for sports brands to stand against online hate. 2024 promises to be a banner year for sport, with Euro 2024 and the Paris Olympics headlining. However, our research shows that with major sporting events comes a surge in hate speech. Our new report outlines step-by-step guidance for brands to tackle online hate. Download the full report here: https://wearesocial.com/uk/blog/2024/05/braving-the-backlash/

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Start the Summer of Sport with The Playbook: Sports Edition

Health and wellness trumps socialising: Brits prioritise fitness over new experiences reveals our new report. Providing new insights into the UK's leisure behaviours and wellness predictions for the year ahead, this report is part of a long-term series investigating emerging consumer behavioural trends. If you're a brand or business looking to tap into the Summer of Sport, then this one is for you.

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Staple to Status: 5 brands putting everyday categories on a pedestal

Great design can transform any product. Pickles, tinned fish, even still water (just look at Liquid Death). In the latest bitesize Show Me, we rummage around the pantry, rooting out five brands that are spicing up even the most quotidian categories.

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Culture makes great work and the workplace great.

CEO George Coleman debates the role of culture on making for a great workplace and on facilitating the best client work.

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Indulgence in the Age of Wellbeing

Consumers’ collective and apparently contradictory desires to live life both healthily and on-the-go, replacing meals with snacks (*cue Girl Dinner) and indulging in instant pick-me-ups, has created an opportunity for brands in the ‘healthy indulgence’ space. In our latest edition of Show Me, we unveil the five new frontiers of wellness, highlight the snack-stars of the future that play in this space and discuss the role of design in hitting this lucrative sweet spot.

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10 Years of Looking Forward

After a lifetime in design and a decade running Missouri, we’ve learnt a lot about how to define the future for brands, so in this issue we’re looking forward - sharing insights, intuitions and insider knowledge that will help show your brands how to show up.

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Three Days in Tangiers with the House of Beautiful Business.

Opinion piece from Head of Consumer Holly Ward on being human in a life-centred economy, following on from the House of Beautiful Business festival: ‘Between the Two of Us’.

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Future Proofing Comms Teams In The Age Of GenAI: 3 Learnings.

In the dynamic world of communications, our industry landscape demands constant adaptation. Embracing Generative AI (GenAI) offers a leap forward, but success hinges on mindset, empowering time for learning, and fostering a culture of experimentation. GenAI isn't just a tool; it's a catalyst for innovation and future-proofing strategies.

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Mr President's "Future of Finance" Report

There’s never been a generation so openly obsessed with their wealth (or lack of it). Through our vast study with British 18-35 year olds, quantitatively & qualitatively exploring those that see themselves as “financially engaged”, Mr President has uncovered five distinct segments. In this preview, you’ll get the first glimpse at the segments. For the full report, and to start to understand the future that they really need and desire, visit https://mrpresident.co/intelligence

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Digital Inclusion: the Necessity of Accessibility.

Research report carried out by Current Global and MAGNA among 800 people with disabilities in the UK and US into their experiences consuming communications content, and the impact that its accessibility has for their attitudes towards brands. The results of this research report informed our subsequent agency commitment to do all we can to produce accessible communications; and has helped us convince firms around the world of the moral and business imperative to close the disability gap.

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TBWA Backslash Edges Report

More than a trend report, Edges don’t spotlight the hot new aesthetics, buzzy social media moments, or here-today-gone-tomorrow fads. Rather, TBWA Backslash's 2024 Edge glossary offers a future-focused look at the most substantial global cultural shifts—taking a nuanced dive into the latest manifestations and tensions that are changing their trajectory. The full glossary of Edges can be downloaded now at https://backslash.com/edges/.

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AI Consumer Index

The AI Consumer Index is your compass to understanding what consumers expect from AI-enabled brand experiences and voice applications, so you can stay ahead. The report offers invaluable strategic insights that will empower your brand to deliver exceptional experiences in the era of AI-driven interactions.

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The Weber Forecast

This week's snippet from The Weber Forecast is the single tax. It has never been more difficult for a single person to live independently. CNBC reported that almost half of US adults are currently single and are dealing with the “single tax”. The principle is that maintaining a single household doesn't cost half of a two person household. Current societal structures remind you not only are you single - but you have to pay for it too. Want more Forecast Email [email protected]

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The Weber Forecast

This week's snippet from The Weber Forecast: interviewer jobs at the red carpet are being given to social media stars. Meaning journalists that have spent years honing their craft are being overlooked. There has been backlash in consequence to seeing influencers at the award show for their style of questioning and lack of preparation. It's tricky finding the right person for the job and more broadly, it opens up a wider conversation on merit. Want more Forecast Email [email protected]

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The Weber Forecast

This week's snippet from The Weber Forecast is when meme sticks and trends change the lexicon. New phrases and words are invented on TikTok and some haves short lifespan, but others do have staying power. For example when someone say 'X is my roman empire.' There is an understanding, it is something they think about often. Some brands like RSPB have established an authentic sense of belonging online. Want more Forecast? Email [email protected].

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PrettyGreen Introduces The Play Book Report

Want to make the most of your marketing budget when it comes to planning activations on cultural calendar days? Take a look into our new Play Book report about behaviours in the leisure sector, revealing new insights into how UK audiences are spending their time and money in 2024. Download your preview PDF here linking to the full Play Book report.