Strategists need to connect brands with external stimuli to make them resonate, argues Atomic's head of strategy
All our brands want to be connected, in their consumer’s minds, with an ideal of a more just society & a sustainable future. But what if the product itself is something we use to just feel good – with no other “redeeming value?” How do snacks and treats, holiday travel and sports cars really make the world a better place? Is there a place for “mindless” pleasure in the modern world? Ten minds and one machine have come together to edify & inspire you, as they explore these questions.
Blockchain holds a lot of promise for the world of health and wellness, but can it live up to its potential?
There's another new social platform but for social good, Threads to bring in the bots, and X's paid advertising takes on a different look.
Our powerhouse of creative experts at Landor & Fitch joined the industry at the Cannes Lions International Festival of Creativity 2023, soaking up the awards entries, panels and debates. We brought our findings together to share with a selection of clients across the world. The overarching learning? Now Matters. More than ever.
Since its inception in 2016, TikTok's popularity has seen exponential growth, gaining one billion active monthly users by September 2021. With its undeniable impact on the media landscape, marketers must consider the key opportunities this social media platform has to offer in growing their brand performance and reaching new audiences. Croud's guide to TikTok explores how marketers can leverage the platform to successfully drive growth.
In this report, Croud examines the effectiveness and trustworthiness of AI-generated content to shed light on the present opportunities and future potential of AI tools. The report features an editorial test conducted by Croud, focused on the accuracy of AI translations, along with a 2,500 person consumer survey, involving people across the UK, US, France, Spain and China, which evaluated consumer trust in content produced by AI.
R&T's Senior Account Director, Rob Waldon, distils what he learnt at PRWeek and Campaign's Influencer 360 event, including the key movements, trends and considerations that are an absolute MUST when it comes to setting up an influencer campaign.
The mergers and acquisitions (M&A) market hit record-breaking growth in 2021 and the first part of 2022, seeing the largest-ever volume of transactions and aggregate deal value globally.
At Siegel+Gale, we’ve long held the belief that simplicity pays for brands that embrace it. Organizations that invest in simplifying their workplace benefit from greater trust, advocacy, enrichment and retention among employees. We surveyed more than 15,000 people in nine countries to understand the relationship between simple workplaces and engaged employees, and how this impacts the bottom line for companies across the globe.
Amazon’s Prime Day 2023 shattered all previous records. Buy now, pay later; sharper shopper engagement with Inspire [Amazon’s answer to Tik Tok]; a first-time partnership with travel company Priceline, and hyper personalisation all played major roles. How can brands and retailers accelerate growth with this retail giant as Amazon continues to transform for the future? Michelle Whelan, UK CEO VMLY&R Commerce, joined a global team of experts from WPP’s BAV and VMLY&R Commerce.
Insights, thoughts, and considerations from one voice in the LGBTQ+ community on how to more mindfully consider marginalized users.
With the rise of AR, VR, and AI-driven multi-sensory experiences come new challenges — and opportunities — for accessibility, inviting us all to make this next chapter of the internet even more inclusive.
⭐ Spotlight on Social ⭐ We look at the latest news and updates from the world of #socialmedia
Instagram announces tighter rate limits on threads, Twitter previews updated tweet detail display and Instagram adds improved reels template options to help users create better short-form videos.
SEO and PPC are two of the most important digital marketing strategies available, we look at how they can work together to drive performance.
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