Our Head of Activation – PR, Social and Content, Caroline Gill, reflects on how she ‘made it’ in marketing without a degree.
Brandwatch has released its State of Social report for 2024 to help brands develop their strategies for the new year, Instagram introduces new features to enhance engagement, and LinkedIn has announced an update to its profile verification offering.
Meta has been very busy evolving the Threads app with a variety of new features to attract a broader user base, Google has been working on some new updates in search, and YouTube introduced Spotlight Moments, a new ad option allowing advertisers to feature ads during major cultural events, like Halloween, Christmas, or the Oscars for example.
Instagram is looking to gear up engagement in the app with new stickers it’s looking to have ready for the upcoming holiday season, TikTok launched a bunch of new spooky-themed AR effects and visual tools to help users get into the Halloween spirit, and X has officially launched a new feature allowing users to control who can respond to their tweets, restricting replies to verified accounts.
What makes a man successful? What makes him happy? How are advertising and the media portraying these values? And, maybe more importantly, how is this affecting men and the world around them? These are just some of the questions that sparked this report. Using extensive research in the UK and US, our findings show what is at stake and propose some recommendations on how communicators can do better.
Meta has released a new report that explores key shifts in consumer behaviour and their implications for marketing outreach, Instagram now features a "For you on Threads" carousel, and TikTok is testing a paid, ad-free feature.
Google is reshaping the way platforms like X and TikTok operate, YouTube has announced a host of new creative tools and features at the "Made On" showcase event, and Meta users can now create multiple Facebook profiles.
Our Concept Senior Account Executive, Ella Bradley, takes a closer look at the content making waves on social.
Instagram is on a roll with three new features that promise to enhance the user experience, Threads introduces enhanced desktop features and conversation-following capability, and Pinterest has unveiled an array of new ad products and features that are aimed at enhancing user engagement and marketing opportunities.
Discover how beloved brands from Barbie to Burberry are resurrecting the glories of the past to offer a comforting familiarity during the whirlwind of modern life.
Supercharge your holiday marketing season with Meta's brand-new guide on automation and generative AI ad tools, YouTube is revamping its ad formats for a better user experience and increased revenue potential, and Pinterest introduces a new body type matching AI-based system to improve its discovery tools.
TikTok's Effect House AR studio has officially left beta mode, Threads launches initial test of keyword search and, X adds streamlined reply options for DMs.
Declining TV impacts, the arrival of AI and, arguably, the ‘post-truth’ era of politics we now live in has been matched with the new ‘post-idea’ era in advertising. Much of what we see in a TV ad break is orientated towards performing now, it is mechanistic and low-concept, relying on trickery to suggest craft and care — but where's the idea? isobel Planning Partner explores the strength of the creative idea. Originally published by MediaCat.
‘Borthball’ doesn’t quite have the same ring to it as ‘Bazball’. But when it comes to building a fan base, creating entertainment, and brand engagement, Steve Borthwick and Owen Farrell could do with taking a serious look at the new brand of English cricket that Brendon McCullum and Ben Stokes have created. Read what Jamie's had to say here. Written by isobel, originally published in London Daily News.
Instagram is trying out new features to make interacting with posts more fun, TikTok is entering the search ads market, and both X and LinkedIn are adding initial elements to support Passkey access.
Meta has announced the launch of the Threads web app that's coming your way this week, Instagram's chief, Adam Mosseri, announced the addition of audio clips in Notes, and if your brand is active in Europe, you'll want to keep this update in mind for your Meta content.
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in