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REVERSIONING REALITY IN THE METAVERSE

US game developer Roblox Corporation’s acquisition of Guilded, the online platform for online to come together and communicate in meaningful ways, is further proof that the metaverse – a world in which the digital and physical are blurred – is having a bit of a moment . It should also be a wake-up call for every brand.

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Brands Must Wake Up to Their Responsibilities and Stop Lagging Behind on Climate Action

Right now, sustainable investing is seen as the growth opportunity of the decade with ESG stocks set to soar. PwC recently announced it is planning a $12bn investment for 100,000 new jobs to boost ESG expertise for clients. But the ESG boom can only come to fruition if the opportunity for innovation is embraced fully and authentically, and this can’t happen when businesses continue to operate in an unchanged value chain.

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3 C's of Content Marketing

Brands need to be nimble, implementing fresh channel-specific strategies that flex to the rapidly evolving social landscape. Content should be adapted for local audiences in a creative way, down to every detail of the execution, while also maintaining a consistent global brand voice.

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The Customer Journey

Customers no longer approach products in a linear way – they shop across a mix of online and offline platforms, and we’re challenged to reach them wherever they are and on whatever device they use. The journey is constantly changing and smart brands have adapted to the new approach.
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Insider Tips for Growing Your Business with Pinterest

Pinterest isn’t just one of the world’s leading platforms for sharing ideas and finding inspiration. With over 459 million monthly active users calling the social media giant home, Pinterest also provides businesses with huge potential to grow their brand. This insight will help you use the Pinterest Shopping capabilities to your advantage, and highlight social commerce strategies to boost your business success.
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Chasing China: How China is Shaping the Future of Social Commerce

In order to find out exactly where social shopping is heading, we must look to China, where e-commerce is predicted to account for more than 50% of their retail sales this year - a global historic first. China has already experienced a flip in the market of commerce from bricks and mortar stores to e-commerce, with social commerce being one of the biggest contributors to this change. But why is China so far ahead? Read our blog post to find out more.
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Making Less Mean More

The food and beverage industry is evolving and the common theme is ‘Less’ - less calories, less alcohol, less fat, less sugar and less salt. In combination, we have all witnessed a major shift in consumer behaviour with a younger more health-conscious audience demanding new brands and products in the no-and-low category. Missouri explores how F&B brands can reimagine their portfolio, positioning, product, packaging to remain relevant with consumers.

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Pleasure in Progress

As we leave the Covid-19 pandemic behind, Missouri’s Pleasure in Progress explores the new consumer behaviours that will to emerge as restrictions begin to lift and the opportunities for brands to engage with these newly developed consumers.

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Social Commerce 2.0: A Glance at the Future of Social Shopping

With the competition for commerce hotting up across a breadth of social media platforms, from Facebook to TikTok, it’s easy to lose track of what’s going on, what to pay attention to, and moreover what to do with your brand. In the first webinar of our SRSLY Social series we took a look at consumer opinions and behaviours and heard from two brand and platform experts. Wondering how your own social ranks? Find out with our free Social Snapshot by emailing [email protected].
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Diversity in the industry: 'Things need to be shaken up'

'Why not take the same creativity and strategy used to crack a brief, to deal with diversity and inclusion within a company?' Executive Creative Director and founder of Quiet Storm, Trevor Robinson OBE, talks to AdForum as part of their US Black History Month series. He shares his thoughts on diversity in advertising, as well as explaining why he decided to revive Create Not Hate last year.
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Let's celebrate Black History Month by taking risks

Trevor Robinson OBE, talks to The Drum about how Black History Month is more than just an opportunity to educate people- it is a chance to promote positive stories from voices that don't often get heard, entertain an audience, and make some real change.

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Create Not Hate 'Check Your Prejudice' campaign launched

Young Londoners reveal creative work based on first-hand experiences of racism. Three participants of Create Not Hate discuss their involvement in the anti-racism campaign, the ideas behind the work and what creativity really means to them. Create Not Hate is a non-profit initiative founded by Trevor Robinson OBE to create a gateway into the creative industries for young people of colour.

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Show Me 6: Serious Snacks, Winning Drinks

In our latest Show Me paper we first take a look at what’s happening in the world of snacks. The world has recently gone through a food revolution, with more and more people skipping meals in favour of snacks. Then, we look at gin’s ascent from mother’s ruin to modern tipple and how your drinks brand can also win like gin. Feature interviews are with Olly Hiscocks, Founder of snack brand Olly’s; and Louise Ryan, Managing Director of The Gin Hub, Pernod Ricard.

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The Social-First Brand

How will tomorrow's great brands be built?  Timeless truths still apply, but we need new interpretations for new environments. Enter 'The Social-First Brand', our latest whitepaper exploring our approach to brand building on social. Written by Executive Strategy Director, Callum McCahon, we'll take you through the four key elements of tomorrow's great brands and how brands of all shapes and sizes can adopt the approach.
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FOR BIG GAINS GO DEEPER THAN 'FASTER, BETTER, CHEAPER'

'Faster, better, cheaper' under sells what we, with creativity, are capable of. If you want to make big, not just marginal gains, you need to go deeper.
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Martech can’t transform user experience in isolation: five tips for getting it right

These are tough times for many businesses, and that was before the global pandemic. Businesses are divided between those who are disrupting and those being disrupted, and their battleground is customer experience.