Ogilvy Head of Strategy joins ENGINE Creativeâs Executive Team to drive growth, ambition and future focus.
Whatâs old is new again. Instagram influencers are starting to put their own placeholders before and after their sponsored posts, similar to an ad break on TV.
Women are the perfect, and to date hugely overlooked, audience for electric vehicles. But, as Erminia Blackden, Strategy Director at ENGINE asks, will manufacturers realise this in time?
Anna Coscia, Planning Director at Quiet Storm, argues that society still associates power with masculinity, presenting a case for business restructuring which allows women and men to lead in a more inclusive way.
The âfaster horsesâ quote attributed to the Ford Motor Companyâs founder is so often cited it requires no further introduction.[1] Like many oft-cited quotes, itâs doubtful whether it was actually said by the attributed person.
This issue focuses on how consumers are choosing to spend their downtime, drawing insight from the bespoke research we commissioned with over 2,000 participants across Great Britain. We take a look at two paradoxical ways of spending your downtime in two sectors that have seen considerable growth in the last couple of years; interviews from the COO of esports team FNATIC, Glen Calvert, and COO of luxury fitness studio Core Collective, Heloise Nangle.
Over the last few years, it has become increasingly popular for employers to ask questions about an individualâs socioeconomic background during recruitment. These can range from what type of school you attended to whether you received free school meals (FSM). It may also include asking about your parentsâ highest level of education.
People are all individual and employee engagement is not a âone size fits allâ solution; so itâs no surprise that global companies are struggling to engage workers worldwide. Diverse and inclusive engagement programmes need to be delivered to support all employees, regardless of geographic location.
Since the first campaign launched in 2015, âThis Girl Canâ has been ahead of the zeitgeist and driven the biggest change ever seen in sports marketing for women. Five years on, the third campaign has cemented âThis Girl Canâ as more than marketing: itâs a movement.
MHP has identified 26 new Members of Parliament with a background in science, health or social care
We have reached the start of a new decade, and with that, a chance to define the new era that lies ahead of us. Itâs an exciting time to be an âimage makerâ, with a feeling in the air that anything can happen, perhaps something quite extraordinary.
The new legislation and ânew approachâ to power-sharing are all vital to making Stormont work, but the most pressing matters are in getting to work on issues that affect all people in Northern Ireland â such as health.
There is a widespread perception that the sector is blighted by two of the biggest barriers to creativity: red tape & fear of risk. However, while this might once have been true, we are now seeing much greater creativity in the sector as challengers fight for attention and traditional players dig deeper to show theyâre still relevant. Thereâs never been a more exciting time to get a financial services brief in. Every brief is, of course, different, but there are a few tips that are universally:
Article first published in Little Black Book. eurobest Entertainment Jury President Dave Roberts, Chief Content Officer here at ENGINE, on what he hopes to discover at this yearâs eurobest Festival and the rise of branded entertainment.
2019 has been a record-breaking year in womenâs sport. A few of the notable highlights include: the Lionessesâ stunning performance at the FIFA Womenâs World Cup; Jamie Chadwick lifting the first W Series trophy (and thereby cementing her place in driving history) and Katarina Johnson-Thompsonâs heptathlon win in Doha, eclipsing Jess Ennis-Hillâs previously held British points record.
First published in Itâs Nice That, ENGINE Creativeâs CEO Ete Davies talks about what he thinks will happen this year in advertising.
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