Opinion
The muddle of agency mergers
By Jess Feltham
How agency mergers and consolidations risk plunging the marketplace into further confusion
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Jess decides on the strategic direction of our marketing and how loudly or quietly we need to shout in our communications. Prior to Creativebrief Jess lived in agency-land working with brands such as Cancer Research UK and The i newspaper. She also did a short stint at the world’s best loved toy brand - LEGO in Denmark. When not engrossed in the world of marketing, Jess likes to see live music and coo over other people’s dogs.
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Opinion
A Change in Pitch: Breaking the mould
By Jess Feltham
It’s easy when talking about the pitch to only think about the work. After all, it’s a process that came into the world to find the best of the best.
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