By Katharine Pebworth
Playing in culture, getting nostalgic and embracing the weird (and wonderful), find out what's on the minds of progressive brands right now.
Think Forward 2024 identifies five trends that we expect to play out on social media over the next 12 months. Here you can see an overview of each of these trends and discover how Think Forward could help shape your brand’s marketing strategy in 2024. The report is compiled by our cultural insights team, gathering insights across its 19 global markets. We combined this with interviews with external experts to help us understand broad cultural context and voices outside the mainstream.
Our Sport & Entertainment division celebrated our twentieth anniversary by launching our supercharged strategic collective, Passion Pulse, and our new approach to connecting brands to consumers through the things they love. Read our report below and experience our reshaped brand identity on our new website - https://sportandentertainment.mcsaatchi.com/
The Make My Money Matter campaign from Lucky Generals sees Colman act as a slimy CEO to highlight the link between pensions and the climate crisis
Olivia Colman and Adrian Lester star in the hard-hitting TV spot
The campaign from Publicis•Poke shows there’s no need to sacrifice a social life by going alcohol-free.
Lisa Thompson shares the lessons brands and marketers can learn from Taylor Swift
Hollywood hardman Vinnie Jones delivers a rousing team talk to Chelsea men’s stars about the importance of talking about their mental health…
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Spring created the next phase in the 'For the Journey' series for the Navitimer collection expanding on themes of determination, positivity …
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Revealing a bold change in direction for its successful Dirt Is Good platform, this touching film starring Bukayo Saka elevates Persil from …
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