Thought Leadership
Keep the faith
By Jon Peppiatt
Despite the doom and gloom advertising will remain a highly sought after career choice, writes Jon Peppiatt
Thought Leadership
Has the pandemic brought an end to the season of restrictive marketing?
In the wake of Coronavirus are brands having to shift their messaging away from the traditional January detox?
Thought Leadership
Doing things differently
Industry leaders share why they are choosing change in 2022
Thought Leadership
BITE’s top long reads of 2021
From EA Games’ game changing leader, to sonic branding and revolutionising the industry for working parents, 2021’s top reads reflect the myriad challenges of 2021.
Thought Leadership
Doing things differently
By Nicola Kemp
Industry leaders share why they are choosing change in 2022- Part 1
Thought Leadership
Doing things differently
Industry leaders share why they are choosing change in 2022.
Thought Leadership
Are marketers underestimating the creative potential of gaming?
Growing numbers of gamers and increased opportunities should see marketers thinking creatively about how to engage with the community
Thought Leadership
Why Kindness is the answer to ’the great resignation’
In the midst of employees and consumers alike choosing change, new research from The Kindness Corporation underlines why kindness is the industry’s secret weapon.
Thought Leadership
Do we need more joy in advertising this Christmas?
With the world still facing uncertain times, marketers are navigating the festive period with cautious optimism.
Thought Leadership
The Importance of humanising corporate content
By Jez Furlong and Diane Perlman
Diane Perlman - CMO of Blis and Jez Furlong, Creative Director of Preen on why now is the time to humanise corporate content.
Thought Leadership
Why are we still advertising to children - at all?
Advertising to children raises uncomfortable yet unavoidable questions for what the creative industry needs to do better.
Thought Leadership
Busting the myth of the ‘boring’ in-house creative
Far from being a creative compromise, in-house creative agencies afford creative people and results an opportunity to thrive
Thought Leadership
What simple practical steps should the marketing industry be taking to address the climate crisis?
By Nicola Kemp
ESG is rightly at the top of the business agenda, but should brands be doing more?
Thought Leadership
Where industry leaders are finding creative inspiration
It isn’t easy to stay creative in an always-on pressurised environment, but these inspiring reads can help.