Thought Leadership
Why are we still advertising to children - at all?
Advertising to children raises uncomfortable yet unavoidable questions for what the creative industry needs to do better.
Thought Leadership
Busting the myth of the ‘boring’ in-house creative
Far from being a creative compromise, in-house creative agencies afford creative people and results an opportunity to thrive
By Charlotte Schreurs Account Director for Corona at draftLine
Thought Leadership
What simple practical steps should the marketing industry be taking to address the climate crisis?
ESG is rightly at the top of the business agenda, but should brands be doing more?
By Nicola Kemp
Thought Leadership
Where industry leaders are finding creative inspiration
It isn’t easy to stay creative in an always-on pressurised environment, but these inspiring reads can help.
Thought Leadership
How the industry can rise to the challenge of an inclusive recovery
Building back better from the Coronavirus crisis demands the industry takes action to drive diversity.
By Nicola Kemp
Thought Leadership
Short term thinking has always been a challenge for brands. Is now the time to play the long game?
The long and the short of it marketers need to plan for the long-term in the wake of the coronavirus pandemic.
By Izzy Ashton
Thought Leadership
How can brands effectively channel the power of storytelling to both share and shift perspective?
As we move swiftly into the middle of a year that has shown us, perhaps more so than ever, how vital listening and storytelling really is, we asked a number of industry experts about the importance of representative storytelling.
By Izzy Ashton
Thought Leadership
How can brands better capitalise on the growth of DTC routes in the long-term?
The growth of direct-to-consumer routes have created new opportunities for brands but long-term shifts in buying behaviours will be built on more than just necessity.
By Nicola Kemp
Thought Leadership
How can companies better support employees through another lockdown?
A third lockdown, combined with the seasonal gloom of January is placing employees at risk of burnout, making safeguarding the mental health of staff business critical.
By Nicola Kemp
Thought Leadership
What marketers have learned from the coronavirus crisis
In a dedicated trend report, we wrap up key insights and learnings from marketers across the creative industry, from a year of unforeseen challenges.
Thought Leadership
BITE LIVE 2020 Trend Report
This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE2020, our free week-long virtual event series, which this year was focused on #ThisIsProgress.
Thought Leadership
From live sport to the big family Christmas, the cultural touch-points and rituals of daily life are changing irrevocably in the midst of the crisis. What is the role for brands in filling this void?
Whether it's live sports or the big family Christmas, perhaps brands can step in to give a little love this year.
By Izzy Ashton
Thought Leadership
Hitting the right tone: How brands can capitalise on the power of community and creativity in the midst of the coronavirus crisis
This in-depth discussion will look at how brands hit the right tone with consumers in the midst of an extended lockdown.
Thought Leadership
In the midst of the economic and emotional fall out of the coronavirus crisis, how can the industry push for progress on equality and inclusivity?
Equality and inclusivity has to start internally before businesses can offer advice or slogans externally.
By Izzy Ashton
Thought Leadership
Changing the narrative: How Bodyform and AMV broke the mould
The team behind Bodyform’s #wombstories campaign lift the lid on the creative courage, strategic thinking and commitment behind the most groundbreaking marketing movement of the year.