Thought Leadership

Hitting the right tone: How brands can capitalise on the power of community and creativity in the midst of the coronavirus crisis

This in-depth discussion will look at how brands hit the right tone with consumers in the midst of an extended lockdown.

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Thought Leadership

In the midst of the economic and emotional fall out of the coronavirus crisis, how can the industry push for progress on equality and inclusivity?

Equality and inclusivity has to start internally before businesses can offer advice or slogans externally.

By Izzy Ashton

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Thought Leadership

Changing the narrative: How Bodyform and AMV broke the mould

The team behind Bodyform’s #wombstories campaign lift the lid on the creative courage, strategic thinking and commitment behind the most groundbreaking marketing movement of the year.

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Thought Leadership

CB X Lucky Generals Podcast: Uncomfortable Conversations, Episode 1

For the first episode of Lucky General's podcast on intersectionality, premiering at BITE LIVE 2020, we explore who works within the creative industries. What are we doing that's working and what do we need to be doing differently?

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Thought Leadership

How advertising is funding climate science denial

Jake Dubbins, Co-Chair of Conscious Advertising Network and MD at Media Bounty explores the hidden dangers of advertising spend and how it can end up funding climate science denial.

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Thought Leadership

Too old, too young, just right

Tag Warner, CEO of GAY TIMES and Anna Dalziel, Founder of 40 Over Forty explore how the industry’s obsession with age is undermining progress.

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Thought Leadership

Masculinity in crisis

The stereotypes which surround masculinity have long been out of touch with the real lived experiences of men, as Fernando Desouches, Managing Director of New Macho at BBD Perfect Storm explores.

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Thought Leadership

She Takes Over Talks: Recognise & represent

In a year like no other, showcasing and amplifying the creative work of women has never been more vital, as She Takes Over explores in a panel event presented in partnership between adam&eveDDB, Creativebrief and Clear Channel.

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Thought Leadership

Staying sane & pushing for progress

A panel from Ogilvy UK on how establishing communities in the workplace can drive diversity and inclusion, foster positive culture and lead to business success.

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Thought Leadership

It is possible to raise the bar: Marketing lessons from the female lens

Global marketers share their experiences from judging the Gerety Awards 2020, exploring advertising for good, creativity as a driver of commercial success and how the industry can push for progress.

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Thought Leadership

It is time to say NO to toxic behaviour

From addressing workplace bullying to embracing the power of community and mentoring, this session underlines that brilliant things can happen when you take older women seriously in advertising.

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Thought Leadership

Play it forward: Changing the narrative to confront racist myths in sport

At the heart of this discussion is the importance of unpacking the myth of the Black athlete in sport and of examining what the creative industries as a whole can do to accelerate change.

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Thought Leadership

Bleed red, think green: A marketing masterclass from DAME

DAME is a compelling example of a new breed of brand, with a sustainable and inclusive supply chain successfully shaking up the status quo.

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Thought Leadership

Change, creativity & courage in a crisis: Why now is the time to start something new

Continuing a successful partnership between This Way Up and Creativebrief, we bring you a panel of industry experts to focus on topics that might be pertinent to you right now: why now is the time to start something new.

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Thought Leadership

No time for imposters: How to boot that crisis of confidence to the curb & kick start your creative career in the COVID era

This lively panel discussion will bust the myths surrounding women’s creative careers with an honest discussion of what you need not just to get ahead but build your career on your own terms.

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