Thought Leadership

BITE LIVE 2020: #ThisIsProgress

Although this year is unlike any other, marked by pervasive global uncertainty, we are still inspired by inclusive industry leaders, stereotype-busting campaigns and the hope that a new generation of creatives bring.

By Izzy Ashton

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Thought Leadership

Are we seeing a shift from celebrity to community in marketing and what will that mean for the future of marketing endorsement deals?

From the resurgence of the Black Lives Matter movement to the climate crisis, it is no longer hyperbole to declare that business as usual is no longer business at all.

By Nicola Kemp

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Thought Leadership

What are the new rituals and customer touchpoints that will last way beyond lockdown?

With our new normal comes a new way of living for many and a new marketing landscape to navigate.

By Izzy Ashton

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Thought Leadership

How has brand purpose been redefined and reimagined, and what are the implications for the creative industries?

In the midst of a global pandemic, the case for brand purpose has fundamentally shifted.

By Nicola Kemp

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Thought Leadership

Why it’s time to change the narrative in thought leadership

Personal brand building has always been key to the creative industries but all too often publications and platforms rely too much on asking ‘is he a name?’

By Nicola Kemp

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Thought Leadership

How is on-the-go design being reimagined in a consumer ecosystem in which the rituals of life have changed?

With the average commute for many now consisting of travelling from the bedroom to the office, ‘on the go’ design urgently needs to adapt.

By Nicola Kemp

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Thought Leadership

Have we reached peak thought leadership in marketing communications?

In the midst of a cultural reset that demands deeds not words in every aspect of business, is it time for the creative industries to reappraise their relationship with ‘thought-leadership’?

By Nicola Kemp

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Thought Leadership

How can marketing reinvigorate the high street as retail returns?

As lockdown restrictions ease and consumers crave a slice of normal life how can brands best market themselves in the midst of social distancing and heightened anxiety?

By Nicola Kemp

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Thought Leadership

Have brands underestimated the role of listening when it comes to building and supporting online communities?

Assumption has long been the death of creative ambition, but in the midst of a crisis, listening and understanding consumers’ lived experience has never been more important.

By Nicola Kemp

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Thought Leadership

How do you pivot in a crisis?

The new Creativebrief Explores series will explore how brands and agencies are pivoting their partnerships in the midst of the Coronavirus crisis.

By Nicola Kemp

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Thought Leadership

How can brands build better emotional connections with consumers online?

As a growing number of brands roll out direct to consumer offerings, building effective long-term marketing strategies is vital to ensuring long-term loyalty.

By Nicola Kemp

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Thought Leadership

Have marketers over-estimated the impact of data powered personalisation and will mass-market creativity make a comeback?

In the age of hyper-personalisation, marketers are in danger of overlooking the power of mass market communications.

By Nicola Kemp

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Thought Leadership

Are marketing careers becoming more Squiggly and what should the industry do to adapt to the end of linear careers paths?

In an era in which creative people have the tools and the inclinations to create their own paths to success and happiness, business as usual is no longer an option.

By Nicola Kemp

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Thought Leadership

What changes to your working life will help you thrive in 2020?

From better using technology to streamline and support, or allowing for more flexible ways of working, 2020 looks set to be a year of significant change. Let’s make sure that change is for the better.

By Izzy Ashton

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Thought Leadership

What’s working and what do we need to work harder at in 2020?

The dawn of a new decade is the perfect opportunity to call time on mindless predictions.

By Nicola Kemp

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