Thought Leadership

Great advertising is for life, not just for Christmas

The festive advertising season, the UK industry’s equivalent of the Superbowl, successfully has the nation talking over their teacup. Yet the power of long-term marketing investment to build both brand and business momentum is not seasonal.

By Nicola Kemp

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Thought Leadership

Does advertising need to regain its sense of humour?

In the midst of an unrelenting news cycle of gloom, darker nights and economic uncertainty, has the advertising industry lost its sense of humour?

By Nicola Kemp

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Thought Leadership

BITE LIVE TRENDS: Issue 3, October 2019

This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.

By Nicola Kemp

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Thought Leadership

Have we reached peak purpose in marketing communications?

The global climate strike has placed the climate emergency at the very top of the agenda, yet the role of purpose in marketing remains debatable.

By Nicola Kemp

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Thought Leadership

Creative industries not delivering on the opportunity of flexible working

Just 12% of jobs in the creative industries are advertised with any kind of flexible working, 3% below the national average.

By Nicola Kemp

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Thought Leadership

Who owns the creative idea?

If collaboration is the future of creativity, then does the future demand a more fluid approach to the ownership of creative ideas?

By Nicola Kemp

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Thought Leadership

Should the advertising industry be doing more to tackle climate change?

Leaders from brands, agencies and Extinction Rebellion explain why the climate crisis demands a step change in approach from the industry.

By Nicola Kemp

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Thought Leadership

BITE TRENDS: Issue 2, June 2019

Breaking taboos, the Army's recruitment & the new wave of creative leaders.

By Nicola Kemp

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Thought Leadership

Does the ASA ban on harmful gender stereotyping in advertising mark a watershed for gender portrayal in advertising?

As new industry guidelines on gender stereotyping come into force, industry leaders explain why this is just the beginning.

By Nicola Kemp

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Thought Leadership

BITE TRENDS: Issue 1, March 2019

The launch of the first BITE Trends Report.

By Izzy Ashton

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Thought Leadership

Where are all the PR briefs going?

Why PR agencies need to PR themselves

By Monika Zalaite

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Thought Leadership

Our upcoming events in 2018

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Thought Leadership

How do we solve a problem like remuneration?

Top CMOs and agency CEOs work through some of the most common issues

By Monika Zalaite

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