Thought Leadership

Keep the faith

By Jon Peppiatt

Despite the doom and gloom advertising will remain a highly sought after career choice, writes Jon Peppiatt

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Thought Leadership

Has the pandemic brought an end to the season of restrictive marketing?

By Georgie Moreton

In the wake of Coronavirus are brands having to shift their messaging away from the traditional January detox?

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Thought Leadership

Doing things differently

By Georgie Moreton

Industry leaders share why they are choosing change in 2022

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Thought Leadership

BITE’s top long reads of 2021

From EA Games’ game changing leader, to sonic branding and revolutionising the industry for working parents, 2021’s top reads reflect the myriad challenges of 2021.

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Thought Leadership

Doing things differently

By Nicola Kemp

Industry leaders share why they are choosing change in 2022.

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Thought Leadership

Doing things differently

By Georgie Moreton

Industry leaders share why they are choosing change in 2022.

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Thought Leadership

Are marketers underestimating the creative potential of gaming?

By Georgie Moreton

Growing numbers of gamers and increased opportunities should see marketers thinking creatively about how to engage with the community

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Thought Leadership

Why Kindness is the answer to ’the great resignation’

In the midst of employees and consumers alike choosing change, new research from The Kindness Corporation underlines why kindness is the industry’s secret weapon.

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Thought Leadership

Do we need more joy in advertising this Christmas?

By Georgie Moreton

With the world still facing uncertain times, marketers are navigating the festive period with cautious optimism.

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Thought Leadership

Why are we still advertising to children - at all?

By Dulcie Cowling, Hell Yeah!

Advertising to children raises uncomfortable yet unavoidable questions for what the creative industry needs to do better.

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Thought Leadership

What simple practical steps should the marketing industry be taking to address the climate crisis?

By Nicola Kemp

ESG is rightly at the top of the business agenda, but should brands be doing more?

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Thought Leadership

Where industry leaders are finding creative inspiration

By Georgie Moreton

It isn’t easy to stay creative in an always-on pressurised environment, but these inspiring reads can help.

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