As an industry, authentic representation comes from diversifying the minds in the room where the marketing is made, on sets where creative is realised and in front of the camera as well.
By Izzy Ashton
Although this year is unlike any other, marked by pervasive global uncertainty, we are still inspired by inclusive industry leaders, stereotype-busting campaigns and the hope that a new generation of creatives bring.
By Izzy Ashton
From the resurgence of the Black Lives Matter movement to the climate crisis, it is no longer hyperbole to declare that business as usual is no longer business at all.
By Nicola Kemp
With our new normal comes a new way of living for many and a new marketing landscape to navigate.
By Izzy Ashton
In the midst of a global pandemic, the case for brand purpose has fundamentally shifted.
By Nicola Kemp
Personal brand building has always been key to the creative industries but all too often publications and platforms rely too much on asking ‘is he a name?’
By Nicola Kemp
With the average commute for many now consisting of travelling from the bedroom to the office, ‘on the go’ design urgently needs to adapt.
By Nicola Kemp
In the midst of a cultural reset that demands deeds not words in every aspect of business, is it time for the creative industries to reappraise their relationship with ‘thought-leadership’?
By Nicola Kemp
As lockdown restrictions ease and consumers crave a slice of normal life how can brands best market themselves in the midst of social distancing and heightened anxiety?
By Nicola Kemp
Assumption has long been the death of creative ambition, but in the midst of a crisis, listening and understanding consumers’ lived experience has never been more important.
By Nicola Kemp
The new Creativebrief Explores series will explore how brands and agencies are pivoting their partnerships in the midst of the Coronavirus crisis.
By Nicola Kemp
As a growing number of brands roll out direct to consumer offerings, building effective long-term marketing strategies is vital to ensuring long-term loyalty.
By Nicola Kemp
In the age of hyper-personalisation, marketers are in danger of overlooking the power of mass market communications.
By Nicola Kemp
In an era in which creative people have the tools and the inclinations to create their own paths to success and happiness, business as usual is no longer an option.
By Nicola Kemp
From better using technology to streamline and support, or allowing for more flexible ways of working, 2020 looks set to be a year of significant change. Let’s make sure that change is for the better.
By Izzy Ashton
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