Thought Leadership

How is on-the-go design being reimagined in a consumer ecosystem in which the rituals of life have changed?

With the average commute for many now consisting of travelling from the bedroom to the office, ‘on the go’ design urgently needs to adapt.

By Nicola Kemp

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Thought Leadership

Have we reached peak thought leadership in marketing communications?

In the midst of a cultural reset that demands deeds not words in every aspect of business, is it time for the creative industries to reappraise their relationship with ‘thought-leadership’?

By Nicola Kemp

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Thought Leadership

How can marketing reinvigorate the high street as retail returns?

As lockdown restrictions ease and consumers crave a slice of normal life how can brands best market themselves in the midst of social distancing and heightened anxiety?

By Nicola Kemp

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Thought Leadership

Have brands underestimated the role of listening when it comes to building and supporting online communities?

Assumption has long been the death of creative ambition, but in the midst of a crisis, listening and understanding consumers’ lived experience has never been more important.

By Nicola Kemp

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Thought Leadership

How do you pivot in a crisis?

The new Creativebrief Explores series will explore how brands and agencies are pivoting their partnerships in the midst of the Coronavirus crisis.

By Nicola Kemp

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Thought Leadership

How can brands build better emotional connections with consumers online?

As a growing number of brands roll out direct to consumer offerings, building effective long-term marketing strategies is vital to ensuring long-term loyalty.

By Nicola Kemp

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Thought Leadership

Have marketers over-estimated the impact of data powered personalisation and will mass-market creativity make a comeback?

In the age of hyper-personalisation, marketers are in danger of overlooking the power of mass market communications.

By Nicola Kemp

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Thought Leadership

Are marketing careers becoming more Squiggly and what should the industry do to adapt to the end of linear careers paths?

In an era in which creative people have the tools and the inclinations to create their own paths to success and happiness, business as usual is no longer an option.

By Nicola Kemp

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Thought Leadership

What changes to your working life will help you thrive in 2020?

From better using technology to streamline and support, or allowing for more flexible ways of working, 2020 looks set to be a year of significant change. Let’s make sure that change is for the better.

By Izzy Ashton

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Thought Leadership

What’s working and what do we need to work harder at in 2020?

The dawn of a new decade is the perfect opportunity to call time on mindless predictions.

By Nicola Kemp

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Thought Leadership

Great advertising is for life, not just for Christmas

The festive advertising season, the UK industry’s equivalent of the Superbowl, successfully has the nation talking over their teacup. Yet the power of long-term marketing investment to build both brand and business momentum is not seasonal.

By Nicola Kemp

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Thought Leadership

Does advertising need to regain its sense of humour?

In the midst of an unrelenting news cycle of gloom, darker nights and economic uncertainty, has the advertising industry lost its sense of humour?

By Nicola Kemp

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Thought Leadership

BITE LIVE TRENDS: Issue 3, October 2019

This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.

By Nicola Kemp

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Thought Leadership

Have we reached peak purpose in marketing communications?

The global climate strike has placed the climate emergency at the very top of the agenda, yet the role of purpose in marketing remains debatable.

By Nicola Kemp

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Thought Leadership

Creative industries not delivering on the opportunity of flexible working

Just 12% of jobs in the creative industries are advertised with any kind of flexible working, 3% below the national average.

By Nicola Kemp

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