As we move swiftly into the middle of a year that has shown us, perhaps more so than ever, how vital listening and storytelling really is, we asked a number of industry experts about the importance of representative storytelling.
By Izzy Ashton
The growth of direct-to-consumer routes have created new opportunities for brands but long-term shifts in buying behaviours will be built on more than just necessity.
By Nicola Kemp
A third lockdown, combined with the seasonal gloom of January is placing employees at risk of burnout, making safeguarding the mental health of staff business critical.
By Nicola Kemp
In a dedicated trend report, we wrap up key insights and learnings from marketers across the creative industry, from a year of unforeseen challenges.
This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE2020, our free week-long virtual event series, which this year was focused on #ThisIsProgress.
Whether it's live sports or the big family Christmas, perhaps brands can step in to give a little love this year.
By Izzy Ashton
This in-depth discussion will look at how brands hit the right tone with consumers in the midst of an extended lockdown.
Equality and inclusivity has to start internally before businesses can offer advice or slogans externally.
By Izzy Ashton
The team behind Bodyform’s #wombstories campaign lift the lid on the creative courage, strategic thinking and commitment behind the most groundbreaking marketing movement of the year.
For the first episode of Lucky General's podcast on intersectionality, premiering at BITE LIVE 2020, we explore who works within the creative industries. What are we doing that's working and what do we need to be doing differently?
Jake Dubbins, Co-Chair of Conscious Advertising Network and MD at Media Bounty explores the hidden dangers of advertising spend and how it can end up funding climate science denial.
Tag Warner, CEO of GAY TIMES and Anna Dalziel, Founder of 40 Over Forty explore how the industry’s obsession with age is undermining progress.
The stereotypes which surround masculinity have long been out of touch with the real lived experiences of men, as Fernando Desouches, Managing Director of New Macho at BBD Perfect Storm explores.
In a year like no other, showcasing and amplifying the creative work of women has never been more vital, as She Takes Over explores in a panel event presented in partnership between adam&eveDDB, Creativebrief and Clear Channel.
A panel from Ogilvy UK on how establishing communities in the workplace can drive diversity and inclusion, foster positive culture and lead to business success.
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in