The festive advertising season, the UK industry’s equivalent of the Superbowl, successfully has the nation talking over their teacup. Yet the power of long-term marketing investment to build both brand and business momentum is not seasonal.
By Nicola Kemp
In the midst of an unrelenting news cycle of gloom, darker nights and economic uncertainty, has the advertising industry lost its sense of humour?
By Nicola Kemp
This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.
By Nicola Kemp
The global climate strike has placed the climate emergency at the very top of the agenda, yet the role of purpose in marketing remains debatable.
By Nicola Kemp
Just 12% of jobs in the creative industries are advertised with any kind of flexible working, 3% below the national average.
By Nicola Kemp
If collaboration is the future of creativity, then does the future demand a more fluid approach to the ownership of creative ideas?
By Nicola Kemp
Leaders from brands, agencies and Extinction Rebellion explain why the climate crisis demands a step change in approach from the industry.
By Nicola Kemp
Breaking taboos, the Army's recruitment & the new wave of creative leaders.
By Nicola Kemp
As new industry guidelines on gender stereotyping come into force, industry leaders explain why this is just the beginning.
By Nicola Kemp
The launch of the first BITE Trends Report.
By Izzy Ashton
Why PR agencies need to PR themselves
Top CMOs and agency CEOs work through some of the most common issues
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