Thought Leadership

Are marketers underestimating the creative potential of gaming?

Growing numbers of gamers and increased opportunities should see marketers thinking creatively about how to engage with the community

By Georgie Moreton

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Thought Leadership

Why Kindness is the answer to ’the great resignation’

In the midst of employees and consumers alike choosing change, new research from The Kindness Corporation underlines why kindness is the industry’s secret weapon.

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Thought Leadership

Do we need more joy in advertising this Christmas?

With the world still facing uncertain times, marketers are navigating the festive period with cautious optimism.

By Georgie Moreton

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Thought Leadership

Why are we still advertising to children - at all?

Advertising to children raises uncomfortable yet unavoidable questions for what the creative industry needs to do better.

By Dulcie Cowling, Hell Yeah!

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Thought Leadership

What simple practical steps should the marketing industry be taking to address the climate crisis?

ESG is rightly at the top of the business agenda, but should brands be doing more?

By Nicola Kemp

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Thought Leadership

Where industry leaders are finding creative inspiration

It isn’t easy to stay creative in an always-on pressurised environment, but these inspiring reads can help.

By Georgie Moreton

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Thought Leadership

How the industry can rise to the challenge of an inclusive recovery

Building back better from the Coronavirus crisis demands the industry takes action to drive diversity.

By Nicola Kemp

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Thought Leadership

Short term thinking has always been a challenge for brands. Is now the time to play the long game?

The long and the short of it marketers need to plan for the long-term in the wake of the coronavirus pandemic.

By Izzy Ashton

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Thought Leadership

How can brands effectively channel the power of storytelling to both share and shift perspective?

As we move swiftly into the middle of a year that has shown us, perhaps more so than ever, how vital listening and storytelling really is, we asked a number of industry experts about the importance of representative storytelling.

By Izzy Ashton

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Thought Leadership

How can brands better capitalise on the growth of DTC routes in the long-term?

The growth of direct-to-consumer routes have created new opportunities for brands but long-term shifts in buying behaviours will be built on more than just necessity.

By Nicola Kemp

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Thought Leadership

How can companies better support employees through another lockdown?

A third lockdown, combined with the seasonal gloom of January is placing employees at risk of burnout, making safeguarding the mental health of staff business critical.

By Nicola Kemp

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Thought Leadership

What marketers have learned from the coronavirus crisis

In a dedicated trend report, we wrap up key insights and learnings from marketers across the creative industry, from a year of unforeseen challenges.

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Thought Leadership

BITE LIVE 2020 Trend Report

This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE2020, our free week-long virtual event series, which this year was focused on #ThisIsProgress.

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