Thought Leadership

Have marketers over-estimated the impact of data powered personalisation and will mass-market creativity make a comeback?

In the age of hyper-personalisation, marketers are in danger of overlooking the power of mass market communications.

By Nicola Kemp

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Thought Leadership

Are marketing careers becoming more Squiggly and what should the industry do to adapt to the end of linear careers paths?

In an era in which creative people have the tools and the inclinations to create their own paths to success and happiness, business as usual is no longer an option.

By Nicola Kemp

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Thought Leadership

What changes to your working life will help you thrive in 2020?

From better using technology to streamline and support, or allowing for more flexible ways of working, 2020 looks set to be a year of significant change. Let’s make sure that change is for the better.

By Izzy Ashton

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Thought Leadership

What’s working and what do we need to work harder at in 2020?

The dawn of a new decade is the perfect opportunity to call time on mindless predictions.

By Nicola Kemp

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Thought Leadership

Great advertising is for life, not just for Christmas

The festive advertising season, the UK industry’s equivalent of the Superbowl, successfully has the nation talking over their teacup. Yet the power of long-term marketing investment to build both brand and business momentum is not seasonal.

By Nicola Kemp

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Thought Leadership

Does advertising need to regain its sense of humour?

In the midst of an unrelenting news cycle of gloom, darker nights and economic uncertainty, has the advertising industry lost its sense of humour?

By Nicola Kemp

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Thought Leadership

BITE LIVE TRENDS: Issue 3, October 2019

This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.

By Nicola Kemp

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Thought Leadership

Have we reached peak purpose in marketing communications?

The global climate strike has placed the climate emergency at the very top of the agenda, yet the role of purpose in marketing remains debatable.

By Nicola Kemp

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Thought Leadership

Creative industries not delivering on the opportunity of flexible working

Just 12% of jobs in the creative industries are advertised with any kind of flexible working, 3% below the national average.

By Nicola Kemp

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Thought Leadership

Who owns the creative idea?

If collaboration is the future of creativity, then does the future demand a more fluid approach to the ownership of creative ideas?

By Nicola Kemp

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Thought Leadership

Should the advertising industry be doing more to tackle climate change?

Leaders from brands, agencies and Extinction Rebellion explain why the climate crisis demands a step change in approach from the industry.

By Nicola Kemp

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Thought Leadership

BITE TRENDS: Issue 2, June 2019

Breaking taboos, the Army's recruitment & the new wave of creative leaders.

By Nicola Kemp

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Thought Leadership

Does the ASA ban on harmful gender stereotyping in advertising mark a watershed for gender portrayal in advertising?

As new industry guidelines on gender stereotyping come into force, industry leaders explain why this is just the beginning.

By Nicola Kemp

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Thought Leadership

BITE TRENDS: Issue 1, March 2019

The launch of the first BITE Trends Report.

By Izzy Ashton

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Thought Leadership

Where are all the PR briefs going?

Why PR agencies need to PR themselves

By Monika Zalaite

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