Strongbow have appointed Lean Mean Fighting Machine as their digital agency of record following a 4 way pitch through creativebrief, involving Airlock, R/GA and Weapon7 (link to showcase).

Lean Mean will be tasked with helping Strongbow connect with a younger segment of their audience (20-25 year olds) through the digital channel by reinforcing the association they have with music through experiential activity at festivals.

See the article in Marketing magazine.