Challenge

To help drive earlier cancer diagnosis and increase people’s chance of survival, the NHS needs to encourage people to be familiar with their bodies and adopt a mindset of ‘knowing what’s normal for you’.

Insight

A major obstacle to early diagnosis is that people are not fully aware of their own body, meaning they can fail to spot important changes.

Solution

Working with a coalition of partners we have created new lifesaving touchpoints in bathrooms, bedrooms, and changing rooms across the country.

Our message from the NHS features in moments when people are thinking about their body, from getting dressed to going to the toilet. The prompts remind people to check themselves and contact a GP if something doesn’t feel right.