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AGIT8

London https://www.agit8.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Branding / design
  • Creative production

About

We create ideas people don’t see coming.
Most marketing gets ignored because the brain filters it out.
Same cues. Same stories. Same predictable outcomes.
But when something breaks expectation, people pay attention.
In cognitive science, that’s called prediction error.
We call it escaping the Predictability Tax.
Because if people can predict your next move, they’ve already stopped listening.
Safe gets seen. Surprise gets remembered.

Connect

People

Clients

New Work

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New Work

UNITY Living

By AGIT8

Designing a brand world for students, CEOs and tourists was the UNITY living challenge. The result: a fresh, modern, quirky Brand Identity and website. Punctuated by bespoke, characterful illustrations. Powered by a sophisticated new booking system.

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New Work

ASICS

By AGIT8

Ditching January guilt and resolutions, we launched ‘Good Vibrations’ globally for running and tennis. Set to a reimagined version of the iconic Beach Boys track of the same name, it celebrates the joy of movement and ASICS' founding belief: a sound mind in a sound body.