This Case Study is Archived from 24 Apr 2023. Why not see their  latest work?

GMR is a smart insole aimed at getting a generation of young gamers moving by connecting their in-game FIFA Mobile skills with real life activity. Now, the fitter gamers get in real life, the fitter their players become in the game. The more they train their shots and passes, the stronger their in-game players' shots and passes become.


Share


adidas GMR

Our innovative smart insole got a generation of competitive gamers moving - in the real world.

Feel free to get in touch

We'd love to chat

adam&eveDDB

020 7258 3979 [email protected]