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ABI - 2026 Collection Launch
We showed that āthe little things matterā with the launch of ABIās 2026 Collection.
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About
Audience Collective is built on the belief that the most effective marketing doesnāt come from spend & scale alone, but from diverse specialist thinking working together. As a collective of independently minded agencies, each with deep expertise, the group brings multiple perspectives to every challenge, exploring problems from different angles to unlock smarter, more original solutions. This approach, rooted in ādivergent thinkingā, enables brands to outthink rather than outspend their competition, identifying opportunities other brands miss and delivering growth through ideas that are both unexpected and effective. We call this ALTthinkĀ® - our proprietary process for unlocking business growth.
Our agencies include:
1. Ponderosa - Integrated brand strategy and creative ideas
2. AC Media - Media strategy, planning and buying
3. Spark - Market research and insight
4. Coterie - Partner ecosystem enablers
5. Adgen - Expert marketing for education organisations
6. Crunch - Specialist media solutions for talent attraction
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Hisense: How a Challenger Reframed the Premium TV Market
Hisense launched its Laser TV in the UK premium TV market. Using ALTthink, we repositioned it as a home cinema solution, not just a TV. āCinema Everythingā framed everyday viewing as cinematic, helping Hisense stand out, shift value perception, and compete with bigger brands.
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Russell Hobbs - Calm Kettle
Russell Hobbs had their biggest ever international product launch: the Calmā¢ Kettle. With AI-enhanced design, gentle coloured lights and soothing sounds, the kettle was more than a kitchen appliance, it was an opportunity to redefine a universal moment.
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