Big Cat


Understanding changing consumer behaviour in Health, Fitness & Wellbeing


There have been some significant changes across all sectors, none more so than Health, Wellbeing & Fitness. Whilst physical gym brands have experienced considerable revenue loss and reduced capacity, other areas of the sector have seen unprecedented levels of demand. The one thing that’s common is the rapid rate in which consumers are changing their behaviour.

This white paper helps to understand these behaviours and offers brands new ways to navigate the changing landscape.