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BMB

London https://bmbagency.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Branding / design
  • Creative production

About

At BMB, we believe one simple thing: the most human brands win.

That belief starts with how we see people the people our work is for. Not as data points or survey respondents but as complex, contradictory, brilliant humans living real lives. Online polls, social listening, and AI tools have their place but we also get our insights where the real answers live: kitchens, checkout lines, football stands, train carriages.

We dig deep to truly understand people - their needs, frustrations, and desires - through a blend of ethnography, data, and cultural insight. This ensures we’re not just solving surface-level challenges, but uncovering the real problems our clients’ brands can meaningfully address.

From there, we leap far - transforming those insights into creative ideas that are original, emotionally rich, and designed to cut through and connect.

Connect

People

Clients

Case Studies

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Case Study

Bringing back the Fun Om Nom Nom of snacking with Strings & Things

By BMB

In a market dominated by functional messaging, Strings & Things stood out by being unapologetically fun, engaging, and culturally relevant. Proving that snacking can be as joyful as it is nourishing.

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Case Study

Unlocking the human side of a heritage brand for Farrow & Ball

By BMB

For Farrow and Ball we famously reframed how premium paint is perceived, bringing together craftsmanship, humour, and striking visual storytelling. Our partnership delivered commercial impact, cultural relevance, and creative work that set a new standard for how paint can be mark

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Case Study

Making small superhuman for Samsung

By BMB

By collaborating with leading scientists and transforming microscopic technology into art, we gave audiences a way to see - and feel - the impact of Samsung's innovative Semiconductor technology.

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Case Study

Creating behaviour change at scale for Nike

By BMB

Running in social, the Nike app, Nike.com and in-store media in 27 markets, with the Ask Our Athletes campaign we showed that sometimes, the most inspiring athlete is standing just across the counter.

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Case Study

Putting human emotion at the heart of getting around the city for FREENOW

By BMB

Young urbanites don’t just want transport that works; they crave the feeling of freedom - the ability to move easily, explore spontaneously and connect with their city on their own terms. Our opportunity was to recast FREENOW as a brand that celebrates mobility as liberation.

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Case Study

Not just another gym campaign for Gymbox

By BMB

We needed to show London that Gymbox was the place where anything goes and the antidote to boring samey gyms.

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Case Study

Confronting the human truth of breast cancer with Breast Cancer Now

By BMB

With Breast Cancer Now, we created a series of activations and campaigns grounded in the unfiltered human truths of the living with breast cancer - fear, fatigue, resilience and, above all, the need to feel seen.

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Case Study

Building a brand through tone of voice with SMUG

By BMB

In a saturated category full of worthy messaging and soft-focus health claims, SMUG risked blending in. We had to position SMUG not just as a smart choice - but as a bold, culturally savvy brand with a confident point of view.

  • Archived Case Studies