The Brooklyn Brotherswww.thebrooklynbrothers.com
We are a fully integrated earned-first advertising agency, blending storytelling, brand advertising, experiential, digital, PR, content, social with pin-sharp strategy to help brands rise above the noise. We do this by creating ideas that earn attention, creating, making and distributing stories that get heard, all under one roof.
We helped Chelsea FC launch 'Fuel the way you play', a campaign for Blue Fuel which is an expert sports nutrition service. The campaign was developed to rise above the noise of the sports nutrition category, which is busy with brands talking in baffling scientific jargon.
Mini announces a triumphant return to production following disruption caused by the coronavirus pandemic. With footage of the Mini factory in March (just before the plant ceased production) the ad declares "it was ready, set, stop," before hailing the return of the Mini Electric.
We helped WaterWipes launch a virtual platform, 'Early Days Club' that addresses the challenges of bringing a baby into the world during a period of lockdown. Parents could interact live with a panel of experts and influencers, who tackled taboos in an open and relatable way.
In response to the Coronavirus crisis, we helped the FT team to develop an adaptation of The New Agenda platform, titled 'The Agenda is being Rewritten Daily'. This adaptation positions the FT as a trusted and unbiased guide to help business leaders navigate through the crisis.
In an attempt to normalise people’s feelings about money, we launched first direct's new brand platform 'money wellness' which is set to tackle one of the biggest sources of anxiety for people in the UK: money. The campaign will run across digital, press, social and outdoor.
The Brooklyn Brothers and MINI UK joined forces to launch the new MINI Electric to the British public with a Feel Good Guarantee, revealed across the UK through an innovative real-time digital OOH unveil, utilising the instantly recognisable MINI silhouette.
Inspired by Iceland
In an attempt to encourage its tourists to behave more responsibly, The Brooklyn Brothers and Íslenska have launched the world’s first premium tap water brand for Inspired by Iceland. Kranavatn, Icelandic for tap water, is being promoted as a free, abundant & high quality product
We have launched a new project for WaterWipes with BAFTA nominated director Lucy Cohen to push the baby care category to change. #ThisIsParenthood is a global project documenting the realities of parenthood aimed at breaking taboos and normalising honest conversations.