The Brooklyn Brotherswww.thebrooklynbrothers.com
We are a fully integrated earned-first advertising agency, blending storytelling, brand advertising, experiential, digital, PR, content, social with pin-sharp strategy to help brands rise above the noise. We do this by creating ideas that earn attention, creating, making and distributing stories that get heard, all under one roof.
Inspired by the rising influence of dogs on our everyday lives, MINI & Dogs Trust are letting dogs lead the way in this industry first campaign - with everything from industry first car show rooms for dogs, through to helping the nation’s dogs travel happier this summer.
Working with The Brooklyn Brothers, The Financial Times, wanted to take a position (under their New Agenda brand platform), through articles, a one page advert and an FT scorecard piece to reflect on what looks like the biggest own goal not just in sport, but in business.
MINI countryman and The Brooklyn Brothers team up with Bafta winning director; Michael Lennox, to launch Channel 4 sponsorship. The series of idents have been made to capture the fun and unique, everyday adventures that people experience, no matter how big or small.
We helped Bumble launch a campaign featuring two-time Academy Award nominee and BAFTA winner, Helena Bonham Carter. The film, titled “When Dating Met 2020” details the highs and lows of dating in 2020, championing those who have made an effort to date this year.
Christmas TV Spot ‘Invites, not presents’ sits under the earlier released long-term brand platform ‘Let’s Go Make Stories’. A platform that is rooted in optimism for the future, inviting people to use Photobox products to spark new stories and create moments of togetherness.
We helped Chelsea FC launch 'Fuel the way you play', a campaign for Blue Fuel which is an expert sports nutrition service. The campaign was developed to rise above the noise of the sports nutrition category, which is busy with brands talking in baffling scientific jargon.
Mini announces a triumphant return to production following disruption caused by the coronavirus pandemic. With footage of the Mini factory in March (just before the plant ceased production) the ad declares "it was ready, set, stop," before hailing the return of the Mini Electric.
We helped WaterWipes launch a virtual platform, 'Early Days Club' that addresses the challenges of bringing a baby into the world during a period of lockdown. Parents could interact live with a panel of experts and influencers, who tackled taboos in an open and relatable way.
In response to the Coronavirus crisis, we helped the FT team to develop an adaptation of The New Agenda platform, titled 'The Agenda is being Rewritten Daily'. This adaptation positions the FT as a trusted and unbiased guide to help business leaders navigate through the crisis.
In an attempt to normalise people’s feelings about money, we launched first direct's new brand platform 'money wellness' which is set to tackle one of the biggest sources of anxiety for people in the UK: money. The campaign will run across digital, press, social and outdoor.
The Brooklyn Brothers and MINI UK joined forces to launch the new MINI Electric to the British public with a Feel Good Guarantee, revealed across the UK through an innovative real-time digital OOH unveil, utilising the instantly recognisable MINI silhouette.
Inspired by Iceland
In an attempt to encourage its tourists to behave more responsibly, The Brooklyn Brothers and Íslenska have launched the world’s first premium tap water brand for Inspired by Iceland. Kranavatn, Icelandic for tap water, is being promoted as a free, abundant & high quality product
We have launched a new project for WaterWipes with BAFTA nominated director Lucy Cohen to push the baby care category to change. #ThisIsParenthood is a global project documenting the realities of parenthood aimed at breaking taboos and normalising honest conversations.