Disciplines

  • Advertising/Creative
  • Social

About

Disrupt or Be Disrupted. We are a social-first agency for the modern world.

Clockwork helps our clients disrupt, and win, in 3 ways:

1. Transformative thinking: Ensuring our clients are at the forefront of new technologies, trends and innovation.
2. Creative bravery: Ideas that cut through the clutter and deliver impact.
3. An alternative to the legacy agency model: A model is built for speed, collaboration and cost-effectiveness.



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Insights

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Insights

WHAT'S TICKING • Vol 12 (3)

X has started the year with a range of updates to ultimately become a super-anything app, the latest "State of Mobile" report by data.ai reveals a surge in app spending and increased social media engagement, and Meta removes more targeting options for ad campaigns.

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Insights

WHAT'S TICKING • Vol 12 (2)

Rival IQ dropped their 2024 Instagram Stories Benchmark report, breaking down metrics like taps, retention, exit rate, and more, TikTok's 2024 Content Planning calendar includes essential dates, tips, and notes for your campaign planning, and Instagram is testing an expansion of its Collections feature, allowing users to share curated sets of posts on their profiles.

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Insights

What’s Ticking • Vol 10 (4)

This week, major brands continue to pause advertising X, President Biden joined Threads, and Hootsuite uncovers what we should be considering when building out our social strategies for 2024.

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Insights

WHAT'S TICKING • Vol 10 (2)

Meta has announced a new feature allowing users to opt-out of read receipts for direct messages (DMs) on Instagram and other Meta messaging platforms, YouTube is testing new generative AI features, including topic summaries for comments and its own conversational AI tool, and Google has released its Top 100 most-searched-for products of 2023, providing insights into popular trends and aiding holiday shoppers in finding the perfect gifts.

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Insights

WHAT'S TICKING • Vol 10 (1)

TikTok has published an E-Commerce Starter Guide aimed at helping brands dive into advertising on the platform, Instagram has introduced new enhancements, from the inclusion of looping video clips in Notes to the availability of Reminder Ads for Stories and the experimental testing of Collaborative Carousel Posts, and Threads is expanding its features with the addition of GIFs and polls in-stream.

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Insights

WHAT'S TICKING • Vol 9 (4)

Brandwatch has released its State of Social report for 2024 to help brands develop their strategies for the new year, Instagram introduces new features to enhance engagement, and LinkedIn has announced an update to its profile verification offering.

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Insights

WHAT'S TICKING • Vol 9 (3)

Meta has been very busy evolving the Threads app with a variety of new features to attract a broader user base, Google has been working on some new updates in search, and YouTube introduced Spotlight Moments, a new ad option allowing advertisers to feature ads during major cultural events, like Halloween, Christmas, or the Oscars for example.

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Insights

WHAT'S TICKING • Vol 9 (2)

Instagram is looking to gear up engagement in the app with new stickers it’s looking to have ready for the upcoming holiday season, TikTok launched a bunch of new spooky-themed AR effects and visual tools to help users get into the Halloween spirit, and X has officially launched a new feature allowing users to control who can respond to their tweets, restricting replies to verified accounts.

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Insights

WHAT'S TICKING • Vol 9 (1)

Meta has released a new report that explores key shifts in consumer behaviour and their implications for marketing outreach, Instagram now features a "For you on Threads" carousel, and TikTok is testing a paid, ad-free feature.

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Insights

WHAT'S TICKING • Vol 8 (5)

Google is reshaping the way platforms like X and TikTok operate, YouTube has announced a host of new creative tools and features at the "Made On" showcase event, and Meta users can now create multiple Facebook profiles.

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Insights

WHAT'S TICKING • Vol 8 (4)

Instagram is on a roll with three new features that promise to enhance the user experience, Threads introduces enhanced desktop features and conversation-following capability, and Pinterest has unveiled an array of new ad products and features that are aimed at enhancing user engagement and marketing opportunities.

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Insights

WHAT'S TICKING • Vol 8 (3)

Supercharge your holiday marketing season with Meta's brand-new guide on automation and generative AI ad tools, YouTube is revamping its ad formats for a better user experience and increased revenue potential, and Pinterest introduces a new body type matching AI-based system to improve its discovery tools.

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Insights

WHAT'S TICKING • Vol 8 (2)

TikTok's Effect House AR studio has officially left beta mode, Threads launches initial test of keyword search and, X adds streamlined reply options for DMs.

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Insights

WHAT'S TICKING • Vol 8 (1)

Instagram is trying out new features to make interacting with posts more fun, TikTok is entering the search ads market, and both X and LinkedIn are adding initial elements to support Passkey access.

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Insights

WHAT'S TICKING • Vol 7 (4)

Meta has announced the launch of the Threads web app that's coming your way this week, Instagram's chief, Adam Mosseri, announced the addition of audio clips in Notes, and if your brand is active in Europe, you'll want to keep this update in mind for your Meta content.

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Insights

WHAT'S TICKING • Vol 7 (3)

August has been a busy month for YouTube as the platform rolled out a bunch of cool new features, LinkedIn is stepping up its game to assist job seekers in highlighting their professional skills and WhatsApp has dropped a new feature in their video calling arsenal – say hello to screen-sharing.

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Insights

WHAT'S TICKING • Vol 7 (2)

X has started paying smaller creators for the content they produce on the platform, TikTok has launched FBT (Fulfilled by TikTok), and researchers from the University of Oxford have found that there is no evidence to suggest using Facebook has a negative effect on well-being.

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Insights

WHAT'S TICKING • Vol 7 (1)

There's another new social platform but for social good, Threads to bring in the bots, and X's paid advertising takes on a different look.

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Insights

WHAT'S TICKING • Vol 6 (3)

Instagram announces tighter rate limits on threads, Twitter previews updated tweet detail display and Instagram adds improved reels template options to help users create better short-form videos.

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Insights

WHAT'S TICKING • Vol 6 (2)

A quick look into Meta's branded content tools on Threads, LinkedIn's InMail best practices for generating new business prospects, and YouTube's keyword hyperlinks in YouTube comments.


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