COVID-19: Influencer Marketing in a Global Pandemic


The spread of Covid-19 has taken the entire world by surprise, with many businesses temporarily closing or encouraging staff to work from home. The advertising and marketing industry is no exception. As we plough through an uncertain landscape, brands and agencies alike will be wondering how, or even if, they should continue marketing. Our belief is that we needn’t stifle our creativity in this current climate; we just need to find an appropriate conduit for it and this paper explains why.