Current Global

London https://currentglobal.com/

Disciplines

  • Corporate communications
  • Integrated marketing
  • Public relations (PR)

About

At a time of technological disruption, disintermediation, and complexity, it’s never been more important to be human-first. Whether working for a consumer brand, healthcare firm, tech company, or building corporate reputation, we never lose sight of whom we’re communicating with. Real people.

We believe it’s not enough to earn attention. Brands must earn connection by meeting people where they are, with something they value. At the heart of every connection is a spark – when insight, culture, and media collide. The right spark connects people and ideas, igniting movements, shifting mindsets, and creating moments that matter.

We are the human-first agency.




People


Clients

BITE Articles

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Thought Leadership

Will Christmas 2024 be the ultimate silly season?

We ask industry experts if brands will be embracing light relief this Christmas season.

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Thought Leadership

Should the marketing industry be doing more to promote the business benefits of inclusion?

In 2024 there are a myriad of data points that underline inclusion is a business imperative, yet budgets are still being slashed

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Trend

Adopting a back-to-school mentality beyond September

How to harness the positivity of new possibilities all year round

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Hot Pick

Riyadh Air and Ashi create runway-worthy uniforms

Debuted at Paris’ Haute Couture Week, the new uniform reflect the golden age of aviation and reignite fashion’s long history with flying

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Trend

A love letter to public relations pros

Andy Rohr, Global Head of Tech at Current Global, uses a love of the industry to stay motivated

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Thought Leadership

Are brands still treating ‘real people’ as a marketing gimmick and should they be braver in embracing the messy reality of consumers' lives?

Leading with lived-experience can provide brands with a competitive advantage

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Thought Leadership

Will the Paris Olympics mark a new era of inclusive, accessible sports storytelling?

We asked industry leaders their thoughts on the potential impact of the 2024 Games

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Thought Leadership

Can Cannes Drive Creative Curiosity?

Whether you are headed to the Croisette or chugging a coffee on your commute, industry leaders weigh in on how Cannes can drive creative curiosity this year

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Voices

Brands and agencies are failing at inclusivity by design or by default

Georgie Coleman, CEO of Current Global, on why accessible communication is both a moral and commercial imperative

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Trend

Future-proofing comms teams in the age of GenAI

Andy Rohr shares how GenAI can be used to keep comms practitioners ahead of the game.