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Will the Paris Olympics mark a new era of inclusive, accessible sports storytelling?
We asked industry leaders their thoughts on the potential impact of the 2024 Games
At a time of technological disruption, disintermediation, and complexity, it’s never been more important to be human-first. Whether working for a consumer brand, healthcare firm, tech company, or building corporate reputation, we never lose sight of whom we’re communicating with. Real people.
We believe it’s not enough to earn attention. Brands must earn connection by meeting people where they are, with something they value. At the heart of every connection is a spark – when insight, culture, and media collide. The right spark connects people and ideas, igniting movements, shifting mindsets, and creating moments that matter.
We are the human-first agency.
We asked industry leaders their thoughts on the potential impact of the 2024 Games
Whether you are headed to the Croisette or chugging a coffee on your commute, industry leaders weigh in on how Cannes can drive creative curiosity this year
Georgie Coleman, CEO of Current Global, on why accessible communication is both a moral and commercial imperative
Andy Rohr shares how GenAI can be used to keep comms practitioners ahead of the game.
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