Current Global

London https://currentglobal.com/

Disciplines

  • Corporate communications
  • Integrated marketing
  • Public relations (PR)

About

At a time of technological disruption, disintermediation, and complexity, it’s never been more important to be human-first. Whether working for a consumer brand, healthcare firm, tech company, or building corporate reputation, we never lose sight of whom we’re communicating with. Real people.

We believe it’s not enough to earn attention. Brands must earn connection by meeting people where they are, with something they value. At the heart of every connection is a spark – when insight, culture, and media collide. The right spark connects people and ideas, igniting movements, shifting mindsets, and creating moments that matter.

We are the human-first agency.




People


Clients

Case Studies

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Case Study

Ketch-Up & Down: PR-led integrated campaign to solve one of humanity's biggest dilemmas.

By Current Global

The groundbreaking new bottle that grabbed the world’s attention, showcased Heinz’s commitment to its fans everywhere, cementing its place as the world’s favourite ketchup and solving a silly problem with an equally silly solution Delivered with FP7 McCann by our team in Dubai.

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Case Study

Accessible by Design: making communications accessible to all.

By Current Global

Creating a movement to close the disability inclusion gap.

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Case Study

Let’s Talk About the C Word: talking honestly about cancer

By Current Global

A powerful piece of film content produced to resonate with people living with cancer.

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Case Study

Runner 321: a purpose-led campaign to champion neurodivergent runners

By Current Global

A global movement for neurodivergent athletes within the world's most accessible sport: running.

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Case Study

The Impossible Statue: does AI have a creative role to play in digital manufacturing?

By Current Global

Earned-first campaign that sparked global debate on AI's creative potential, reshaped B2B storytelling and led to increased sales leads and job interest.

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Case Study

Digital Futures Index: a data-led campaign to advance digital progress.

By Current Global

Microsoft CEE's most successful communications-led lead generation activity of all time.

  • Archived Case Studies

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Case Study

Riyadh Air: Navigating the launch of a new airline.

By Current Global

In the dynamic landscape of global aviation, the launch of Riyadh Air, Saudi Arabia's new national airline, was not merely a milestone; it was a beacon of royal ambition and national pride.