Disciplines
About
At a time of technological disruption, disintermediation, and complexity, it’s never been more important to be human-first. Whether working for a consumer brand, healthcare firm, tech company, or building corporate reputation, we never lose sight of whom we’re communicating with. Real people.
We believe it’s not enough to earn attention. Brands must earn connection by meeting people where they are, with something they value. At the heart of every connection is a spark – when insight, culture, and media collide. The right spark connects people and ideas, igniting movements, shifting mindsets, and creating moments that matter.
We are the human-first agency.
People
Clients
Insights
- Ownership
- Group owned
- Established
- 2019
- Number of Staff
- 26-50
- Turnover
- £4,000,000
Showreel
Ethos
At a time of technological disruption, disintermediation, and complexity, it’s never been more important to be human-first. Whether working for a consumer brand, healthcare firm, tech company, or building corporate reputation, we never lose sight of whom we’re communicating with. Real people.
We believe it’s not enough to earn attention. Brands must earn connection by meeting people where they are, with something they value. At the heart of every connection is a spark – when insight, culture, and media collide. The right spark connects people and ideas, igniting movements, shifting mindsets, and creating moments that matter.
We are the human-first agency.
Culture
We believe diversity is at the root of great ideas and impactful creativity. It’s critical to our ability to deliver campaigns that travel across cultural, linguistic, ethnic and demographic boundaries and reach audiences from the c-suite to those in overlooked communities.
And whilst many agencies talk a good DEI game, most fail to make their work inclusive of all. We’re on a mission to pull the PR industry up by its boot straps with our Accessible by Design initiative.
And while we’re proud of championing a positive, inclusive environment for culture to flourish, it’s the people who make Current Global.
Ambition
Our vision has never been about being the biggest, or even fastest growing (that’s a happy by-product). It’s about being the kind of agency that the best talent wants to work for, which truly enables everyone to be their best.
We’ve made the melting pot of London work for us. Tapping into the incredible diversity this fair city has to offer, we’ve built a team that’s international in make-up, mindset and consultative muscle.
Most of our work is for international clients, delivering European, pan-EMEA and global campaigns from the UK. We might not come from Harlem, but we’re genuine globetrotters.
Diversity
Based on terminology used in the All In Census
Gender
Male
Female
Executive Management
- 25%
- Male
- 75%
- Female
Heads of Departments
- 34%
- Male
- 65%
- Female
All Employees
- 29%
- Male
- 71%
- Female
Ethnicity
White
Black, Asian, and ethnically diverse
Executive Management
- 62%
- White
- 37%
- Black, Asian, and ethnically diverse
Heads of Departments
- 66%
- White
- 36%
- Black, Asian, and ethnically diverse
All Employees
- 75%
- White
- 25%
- Black, Asian, and ethnically diverse
Locations
Awards
Consumer Relations (Platinum Awards)
PRCA Awards
Best Arts, Entertainment, Sports & Media: Winner
PR Week Awards
Creative Effectiveness: Gold
CLIO awards
Best Middle East campaign: Global Awards
PR Week Awards
Audio & Radio/Social Behavior & Cultural Insight: Bronze - Heinz Ketchup Insurance
Cannes Lions
Entertainment: Diversity & Inclusion in Sport: Gold - adidas Runner 321
Cannes Lions
Entertainment: Brand Partnerships, Sponsorship & Collaboration: adidas Runner 321
Cannes Lions
Digital Craft: Real-Time Contextual Content: Banned Book Club
Cannes Lions
Media: Market Disruption: Gold - Banned Book Club
Cannes Lions
Small Consultancy (Platinum Awards)
PRCA Awards
Corporate Purpose & Social Responsibility: Puck Selfless Shelves
Cannes Lions
Direct: Data-Driven Targeting: Banned Book Club
Cannes Lions
Direct: Small-Scale Media: Bronze - Hidden Valley Ranch HVRxHVR
Cannes Lions
Media: Use of Mobile: Silver - Banned Book Club
Cannes Lions
Best Chemicals & Industrials: Sandvik's Impossible Statue
PRovoke
Best Social Good: Gold
CLIO awards
Corporate Purpose & Social Responsible: Grand Prix
Cannes Lions
Best Diversity & Inclusion: Special Award
PRMoment Awards