At a time of technological disruption, disintermediation, and complexity, it’s never been more important to be human-first. Whether working for a consumer brand, healthcare firm, tech company, or building corporate reputation, we never lose sight of whom we’re communicating with. Real people.

We believe it’s not enough to earn attention. Brands must earn connection by meeting people where they are, with something they value. At the heart of every connection is a spark – when insight, culture, and media collide. The right spark connects people and ideas, igniting movements, shifting mindsets, and creating moments that matter.

We are the human-first agency.

We believe diversity is at the root of great ideas and impactful creativity. It’s critical to our ability to deliver campaigns that travel across cultural, linguistic, ethnic and demographic boundaries and reach audiences from the c-suite to those in overlooked communities.

And whilst many agencies talk a good DEI game, most fail to make their work inclusive of all. We’re on a mission to pull the PR industry up by its boot straps with our Accessible by Design initiative.
And while we’re proud of championing a positive, inclusive environment for culture to flourish, it’s the people who make Current Global.

Our vision has never been about being the biggest, or even fastest growing (that’s a happy by-product). It’s about being the kind of agency that the best talent wants to work for, which truly enables everyone to be their best.

We’ve made the melting pot of London work for us. Tapping into the incredible diversity this fair city has to offer, we’ve built a team that’s international in make-up, mindset and consultative muscle.

Most of our work is for international clients, delivering European, pan-EMEA and global campaigns from the UK. We might not come from Harlem, but we’re genuine globetrotters.