Current Global

London https://currentglobal.com/

Disciplines

  • Corporate communications
  • Integrated marketing
  • Public relations (PR)

About

At a time of technological disruption, disintermediation, and complexity, it’s never been more important to be human-first. Whether working for a consumer brand, healthcare firm, tech company, or building corporate reputation, we never lose sight of whom we’re communicating with. Real people.

We believe it’s not enough to earn attention. Brands must earn connection by meeting people where they are, with something they value. At the heart of every connection is a spark – when insight, culture, and media collide. The right spark connects people and ideas, igniting movements, shifting mindsets, and creating moments that matter.

We are the human-first agency.




People


Clients

Insights

Ownership
Group owned
Established
2019
Number of Staff
26-50
Turnover
£4,000,000

Showreel


Ethos

At a time of technological disruption, disintermediation, and complexity, it’s never been more important to be human-first. Whether working for a consumer brand, healthcare firm, tech company, or building corporate reputation, we never lose sight of whom we’re communicating with. Real people.

We believe it’s not enough to earn attention. Brands must earn connection by meeting people where they are, with something they value. At the heart of every connection is a spark – when insight, culture, and media collide. The right spark connects people and ideas, igniting movements, shifting mindsets, and creating moments that matter.

We are the human-first agency.


Culture

We believe diversity is at the root of great ideas and impactful creativity. It’s critical to our ability to deliver campaigns that travel across cultural, linguistic, ethnic and demographic boundaries and reach audiences from the c-suite to those in overlooked communities.

And whilst many agencies talk a good DEI game, most fail to make their work inclusive of all. We’re on a mission to pull the PR industry up by its boot straps with our Accessible by Design initiative.
And while we’re proud of championing a positive, inclusive environment for culture to flourish, it’s the people who make Current Global.


Ambition

Our vision has never been about being the biggest, or even fastest growing (that’s a happy by-product). It’s about being the kind of agency that the best talent wants to work for, which truly enables everyone to be their best.

We’ve made the melting pot of London work for us. Tapping into the incredible diversity this fair city has to offer, we’ve built a team that’s international in make-up, mindset and consultative muscle.

Most of our work is for international clients, delivering European, pan-EMEA and global campaigns from the UK. We might not come from Harlem, but we’re genuine globetrotters.

Diversity

Based on terminology used in the All In Census


Gender

Male

Female

25%

Executive Management

25%
Male
75%
Female
34%

Heads of Departments

34%
Male
65%
Female
29%

All Employees

29%
Male
71%
Female

Ethnicity

White

Black, Asian, and ethnically diverse

62%

Executive Management

62%
White
37%
Black, Asian, and ethnically diverse
66%

Heads of Departments

66%
White
36%
Black, Asian, and ethnically diverse
75%

All Employees

75%
White
25%
Black, Asian, and ethnically diverse

Locations

Chicago New York Dubai PO Box 50197

Awards

Audio & Radio/Social Behavior & Cultural Insight: Bronze - Heinz Ketchup Insurance

Cannes Lions


Best Middle East campaign: Global Awards

PR Week Awards


Creative Effectiveness: Gold

CLIO awards


Best Arts, Entertainment, Sports & Media: Winner

PR Week Awards


Best Chemicals & Industrials: Sandvik's Impossible Statue

PRovoke


Best Social Good: Gold

CLIO awards


Corporate Purpose & Social Responsible: Grand Prix

Cannes Lions


Best Diversity & Inclusion: Special Award

PRMoment Awards