About
DAC is a forward thinking, full-funnel marketing agency with a focus on performance marketing & local optimisation.
Founded in 1972, we became a leader in directory advertising, connecting businesses with customers through strategic placements in print.
In 1999, we shifted from print to search engines, this marked the beginning of what we call âBrand-to-Local marketingâ.
Brand-to-Local marketing means tailored marketing at national, regional & hyper-local levels. We do this for Boots, David Lloyd, B&Q, Estee Lauder, Vision Express, Uniqlo & Belron; driving traffic, enquiries, leads, phone calls, footfall and sales & revenue.
Weâre now an award-winning team in 13 offices in the UK, Europe, Canada & US. Nominated for 25 awards in 2024 and winning 12, including âBest Lead Gen Campaignâ at the UK Performance Marketing Awards, and âAgency of the Yearâ & âIntegrated Search Agency of the Yearâ at the US Agency Awards.
We support the broad needs of todayâs brands, encompassing Paid Search, SEO, Social, CTV, OOH, Content, UX, Analytics & Technology - each plays a key part in our holistic approach.
Digital media is 30% of our services, focusing on creating impactful advertising campaigns that drive engagement and conversion.
Our SEO, content strategy & UX form 25%, ensuring that our clients' digital presence is not only visible but also engaging & user-friendly.
Creative is also 25%, designed to enhance brand presence & customer engagement.
Analytics is 20%, equipping clients with data-driven insights to inform strategic decision-making and to optimise performance.
Weâre independent, so operate with agility, transparency & prioritise client needs. We place great importance on in-house delivery, maintaining control and consistency across our offerings.
Our average key client tenure is 9 years & our Net Promoter Score of 93. We are proud to be a trusted partner for our clients and align our goals with theirs to drive significant businessPlease complete
