DAC is a forward thinking, full-funnel marketing agency with a focus on performance marketing & local optimisation.

Founded in 1972, we became a leader in directory advertising, connecting businesses with customers through strategic placements in print.

In 1999, we shifted from print to search engines, this marked the beginning of what we call “Brand-to-Local marketing”.

Brand-to-Local marketing means tailored marketing at national, regional & hyper-local levels. We do this for Boots, David Lloyd, B&Q, Estee Lauder, Vision Express, Uniqlo & Belron; driving traffic, enquiries, leads, phone calls, footfall and sales & revenue.

We’re now an award-winning team in 13 offices in the UK, Europe, Canada & US. Nominated for 25 awards in 2024 and winning 12, including ‘Best Lead Gen Campaign’ at the UK Performance Marketing Awards, and ‘Agency of the Year’ & ‘Integrated Search Agency of the Year’ at the US Agency Awards.

We support the broad needs of today’s brands, encompassing Paid Search, SEO, Social, CTV, OOH, Content, UX, Analytics & Technology - each plays a key part in our holistic approach.

Digital media is 30% of our services, focusing on creating impactful advertising campaigns that drive engagement and conversion.

Our SEO, content strategy & UX form 25%, ensuring that our clients' digital presence is not only visible but also engaging & user-friendly.

Creative is also 25%, designed to enhance brand presence & customer engagement.

Analytics is 20%, equipping clients with data-driven insights to inform strategic decision-making and to optimise performance.

We’re independent, so operate with agility, transparency & prioritise client needs. We place great importance on in-house delivery, maintaining control and consistency across our offerings.

Our average key client tenure is 9 years & our Net Promoter Score of 93. We are proud to be a trusted partner for our clients and align our goals with theirs to drive significant businessPlease complete

The evolution of DAC Group.
For 50+ years, we’ve delivered powerful outcomes by connecting brands with their audiences, no matter where they are. The world has changed since we first opened our doors as a print directory advertiser. Since then, we’ve successfully navigated countless changes—some subtle, many fundamental—to become one of the world’s leading full-funnel media agencies. Yet our goals and values remain the same: We still invest in our people, approach complex challenges with fresh thinking, and connect brands with local audiences to drive powerful outcomes.

The DAC ambition is to increase the brand awareness and introduce more omnichannel brands to the Brand-to-Local position and strategy. The Brand-to-Local position has been verified as being unique. DAC firmly believes that one size fits all marketing is no longer fit for purpose, especially as most brands are targeting growth without an increase in marketing budgets.