We are Digital Natives, a social-first creative agency.
We blend content and commerce to unleash the power of social media for brands.
Social media has reached the point when it touches every part of the business landscape. As an instantaneous and direct method of communication and a mass indicator of sentiment, it has become an undeniably useful tool for businesses regardless of industry. In this piece we will explore three current trends in social media as it relates to the financial markets.
Brands need to be nimble, implementing fresh channel-specific strategies that flex to the rapidly evolving social landscape. Content should be adapted for local audiences in a creative way, down to every detail of the execution, while also maintaining a consistent global brand voice.
Customers no longer approach products in a linear way – they shop across a mix of online and offline platforms, and we’re challenged to reach them wherever they are and on whatever device they use. The journey is constantly changing and smart brands have adapted to the new approach.
Pinterest isn’t just one of the world’s leading platforms for sharing ideas and finding inspiration. With over 459 million monthly active users calling the social media giant home, Pinterest also provides businesses with huge potential to grow their brand. This insight will help you use the Pinterest Shopping capabilities to your advantage, and highlight social commerce strategies to boost your business success.
In order to find out exactly where social shopping is heading, we must look to China, where e-commerce is predicted to account for more than 50% of their retail sales this year - a global historic first. China has already experienced a flip in the market of commerce from bricks and mortar stores to e-commerce, with social commerce being one of the biggest contributors to this change. But why is China so far ahead? Read our blog post to find out more.
With the competition for commerce hotting up across a breadth of social media platforms, from Facebook to TikTok, it’s easy to lose track of what’s going on, what to pay attention to, and moreover what to do with your brand. In the first webinar of our SRSLY Social series we took a look at consumer opinions and behaviours and heard from two brand and platform experts. Wondering how your own social ranks? Find out with our free Social Snapshot by emailing alistair@digitalnativescontent.com.
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