DUDE

London www.dude.it

Disciplines

  • Advertising/Creative
  • Creative production

About

DUDE is a Brand operating in different industries (branded communication, advertising, motion pictures, cultural entertainment, game entertainment) and a Company Group including five different companies (DUDE:Milano, DUDE:London, DUDE:Originals, FeST, The Impossible Society).

In particular, DUDE:London helps global brands connect with their audience through memorable and powerful campaigns, by finding the sweet spot between globally scalable stories and local insights.



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Clients

New Work

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New Work

Communities For Development

By DUDE

To help the people of Bulambuli, Uganda, make a future for themselves. We created a fundraising campaign breaking the usual charity cliches. Teaming up with a UK NGO and local talents, we made a rap music video where the people from Bulambuli ask you to invest in them.

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New Work

Netflix

By DUDE

To celebrate the end of the lockdown in Italy, Netflix asked its users to switch off the TV and enjoy the 'spectacle' of the city. Giant billboards turned everyday activities of the city into epic shows, by using visual treatments inspired by TV-shows and films.

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New Work

Nike

By DUDE

When everyone in Italy was under lockdown, Nike wanted to empower the younger generations stuck in their bedroom to create and play together. So we created a festival celebrating those "bedroom creators" and gave them the biggest stage in the country: top influencer channels.

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New Work

Control

By DUDE

We repositioned Control, the reference brand for sex products in Italy, Spain and Portugal, with a 360 campaign. We showed the human and imperfect side of sex, something still rarely portrayed in advertising, reminding people that sex is beautifully imperfect.