Stella Artois: A Taste Worth More
The challenge
Stella Artois’ ambition is to become the leading draft beer in the premium category. Known for its taste, heritage and elevated price point, the brand now sees opportunity in winning the crucial moment of choice: at the bar, where mental availability is everything in a crowded market.
Our response
Grey London, in collaboration with a curated global team, developed "Claustrobars," a witty out-of-home campaign for Stella Artois. Shot by globally renowned photographer Ale Burset, the campaign playfully nods to the universal experience of navigating a crowded bar, reminding revellers that a quality beer makes even the busiest bar worthwhile.
Crowded Bar, Sharp Elbows, Fresh Pint: Stella Artois celebrates the ritual of navigating a claustrophobic venue in new out-of-home.
Campaign, UK
Ad of the Day: Stella says it’s worth taking an elbow to the ribs for.
The Drum, UK
A Crowded Bar Is 'Worth It' for a Cold Stella Artois; But it might make stealing chalices more challenging.
MUSE, By CLIO
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A Taste Worth More
"Claustrobars" by Grey and Stella Artois playfully nods to the universal experience of navigating a crowded bar, reminding revellers that a quality beer makes even the busiest bar worthwhile.
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