Guided Collective

London www.guidedcollective.com

Disciplines

  • Integrated marketing

About

We’re a hybrid of digital, social, experiential and PR, designed for today’s hyperconnected consumer.

Social by design and creative by nature – Guided is a home for a new breed of creative misfits who don’t want to work on regular briefs and who hate the confines of a 9-5. Think of it as free range v battery farmed. Less uniform and with a more nourishing end product.

The work we do is specifically aimed at today’s ‘time poor’, ‘always on’, ‘hate to be interrupted’ and ‘on demand’ audience. We believe the way to reach these people requires a different agency structure; one that draws from a wider frame of cultural reference than found in a traditional setup.



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People

New Work

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New Work

Lord Sugar

By Guided Collective

Twitter-powered book signing broadcast live online to launch Sugar’s ranty new book... trended globally for a day, 120k live online viewers.

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New Work

Ted Baker

By Guided Collective

Working with fashion bloggers across 3 cities, Instagram was linked to a Facebook app creating retail theatre, footfall and social engagement.

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New Work

Ted Baker

By Guided Collective

On Friday the 5th November we allowed fashion bloggers from the US to control Ted Baker’s photographic studio at the London HQ.