We’re a hybrid of digital, social, experiential and PR, designed for today’s hyperconnected consumer.
Social by design and creative by nature – Guided is a home for a new breed of creative misfits who don’t want to work on regular briefs and who hate the confines of a 9-5. Think of it as free range v battery farmed. Less uniform and with a more nourishing end product.
The work we do is specifically aimed at today’s ‘time poor’, ‘always on’, ‘hate to be interrupted’ and ‘on demand’ audience. We believe the way to reach these people requires a different agency structure; one that draws from a wider frame of cultural reference than found in a traditional setup.