Here Be Dragons

London https://www.herebedragons.co/

Disciplines

  • Experiential marketing
  • Public relations (PR)
  • Social

About

Here Be Dragons is an award winning creative communications agency.

We believe that one thing is certain - change is constant, but with that change comes the unknown and great opportunities. As a creative communications agency, we are best placed to help brands navigate change and discover brave new lands. Be it creative ideas, campaigns, products or services, we always move forward, never standing still.

While focussed on the discipline of PR, we believe in a modern definition of this term, focussing on creating bold work that drives conversation and WOM across earned media and social. To do that we use a broad range of disciplines which form the base of our service offering to clients



Connect


People


Clients

New Work

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New Work

Beavertown Brewery

By Here Be Dragons

In August, Beavertown Brewery opened the doors to its first ever pub, the Corner Pin in Tottenham. We managed the launch announcement and achieved 41 pieces of coverage including an exclusive in the Evening Standard, as well as pieces in the Metro, Time Out and Sheerluxe.

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New Work

Juice Plus+

By Here Be Dragons

The global health and wellbeing company conducted research looking at the bad habits people across the globe have picked up during lockdown and how this summer will be a time to make positive changes and have a new lease of life.

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New Work

BOXPARK

By Here Be Dragons

BOXPARK became the place to watch the EUROS throughout the tournament, with tickets selling out in seconds. With over 1,000 pieces of coverage, BOXPARK was name checked by footballers, visited by Stormzy and featured in national and broadcast news throughout the tournament,

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New Work

Rooftop Film Club

By Here Be Dragons

To make up for missed festivals this year, Rooftop Film Club hosted its very own, Roofstock, screening three music inspired films and promising glow sticks, festival flags and glitter aplenty. Coverage was achieved across titles including the Metro, Verge and HELLO!.

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New Work

Beavertown Brewery

By Here Be Dragons

As part of its ‘Friendly Invasion’ campaign, Beavertown conducted research into how Brits would deal with an alien invasion ahead of World UFO Day, with the findings covered by 21 titles including nationals. This was supported by an Instagram Live Q&A with UFO Expert Nick Pope.

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New Work

Buffalo Trace

By Here Be Dragons

On Father's Day, Buffalo Trace celebrated the father figures who stood strong by rewarding them with the ultimate BBQ & Bourbon experience. Loved ones were able to nominate their father figures to receive their own home bar packed full of Buffalo Trace’s whiskies.

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New Work

BOXPARK

By Here Be Dragons

To celebrate the Euros, BOXPARK is giving football fans the chance to imitate some of their favourite football heroes by getting a choice of iconic hairstyles, inspired by the world-famous players. This includes 'The Pogba', 'The Perisic', 'The Beckham' and 'The Gazza ‘96'.

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New Work

Kopparberg

By Here Be Dragons

We helped Kopparberg celebrate the launch of its To Firsts That Last campaign, by gifting bespoke mixtapes for media and influencers to mark some of their memorable firsts that have lasted, along with a selection of Kopparberg products through the ages: from 2006 to today.

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New Work

Buffalo Trace

By Here Be Dragons

On the 29th May, Buffalo Trace teamed up with BBQ expert Marcus Bawdon to give 8 people the chance to get a one to one session with the renowned BBQ expert. 9 pieces of coverage were achieved across broadcast, consumer, regional and trade publications.

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New Work

Beavertown Brewery

By Here Be Dragons

Over the bank holiday weekend Beavertown launched the first ever travelling music festival, 'Ride & Rave', headlined by Dom Whiting to bring epic tunes and summer vibes to parks across London. 9 pieces of coverage were achieved across nationals, consumer and listings titles.

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New Work

giffgaff

By Here Be Dragons

giffgaff's 'Have a Proper Chat' campaign aims to help alleviate loneliness by offering members free calls to help stay connected. We amplified the campaign via PR, generating 37 pieces of coverage across national media and consumer titles, such as The Independent and Metro.

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New Work

Kopparberg

By Here Be Dragons

Here Be Dragons launched Kopparberg's limited edition Mixed Fruit Tropical Cider to national, consumer and trade media in the UK. Generating 53 pieces of coverage in titles such as Mail Online, Tyla, Shortlist and the Daily Mirror.

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New Work

Beavertown Brewery

By Here Be Dragons

To coincide with the easing of lockdown restrictions across England, we worked with Beavertown Brewery to place signs in parks across the capital to help members of the public adjust to their new found freedoms. Coverage appeared in Metro, Time Out, On in London and Verge.

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New Work

Braun Audio

By Here Be Dragons

At a time when renowned tech and audio brand Braun is celebrating its 100th anniversary, we profiled the Braun Audio design team to shine a spotlight on their iconic and sleek designs.

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New Work

Buffalo Trace

By Here Be Dragons

We were tasked with creating a strategy to connect with UK customers and hero the brands story. We developed a more premium creative look and created bespoke platforms for food and cocktails. Within three months the accounts had 4000 new followers and a 4% engagement increase.

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New Work

Juice Plus+

By Here Be Dragons

The Juice Plus+ Crushing It campaign encouraged people to make one simple change in January, by visualising and crushing their goals, literally. The campaign was activated globally with market specific research, imagery and social content.

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New Work

Refuge

By Here Be Dragons

On International Women’s Day, Refuge launched their National Domestic Abuse Helpline campaign in Piccadilly Lights - with the support of high-profile women like Olivia Colman and Lorraine Kelly, who changed their Twitter handles to the helpline number to generate awareness.

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New Work

Beavertown Brewery

By Here Be Dragons

To help Beavertown make this year’s Xmas even bigger, we gave fans a chance to win a specially created, larger than life 2-metre long Christmas cracker. Led by social and supported by earned media, the campaign drove huge engagement with one post receiving over 4,000 comments.

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New Work

giffgaff

By Here Be Dragons

On Black Friday giffgaff launched its circular economy for phones with a LADBible/UNILAD partnership that asked consumers to ‘Check Your Drawers’ for old mobile phones that could be refurbished for cash or recycled. It generated coverage across national, online and tech media.

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New Work

Kopparberg Dark Fruit

By Here Be Dragons

To launch Kopparberg Dark Fruit Spiced Rum, London rapper and creative, Kojey Radical, created a limited-edition line of t-shirts inspired by the new drink. Available on Everpress, t-shirt profits went directly to the Music Venue Trust. Featured on LADBible, Guap and Metro.

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New Work

giffgaff

By Here Be Dragons

In lockdown, we created giffgaff academy - a digital hub hosting classes from respected tutors on digital skills such as coding and web development. This secured a plethora of press coverage and naturally acquired followed backlinks to the academy landing page, building SEO.

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New Work

Kopparberg

By Here Be Dragons

Mc&T launched Kopparberg Hard Seltzer - a drink that's full of the bold fruit flavours you'd expect from Kopparberg, with just 93 calories per can. The announcement achieved widespread national, consumer and trade coverage, plus social buzz around #summerdelivered.

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New Work

NHS

By Here Be Dragons

Inspired by Clap for Carers we created - www.thankyouNHS.online - to display the digital support for NHS staff and carers across the UK who are helping to fight COVID-19. It tracks and aggregates ‘thank yous’ on Twitter and allows users to donate to NHS Charities Together.

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New Work

Beavertown

By Here Be Dragons

The Beavertown virtual 'Cheers' celebrated the end of the first week of COVID-19 self isolation and WFH. Fans were asked to log on with a drink at a specially created online portal to raise a toast with their fellow fans. Seen in LOTI, Time Out/In and Evening Standard Online.

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New Work

Pure Radio

By Here Be Dragons

Pure's StreamR Splash is redefining radio in the modern age. Using World Radio Day as our hook, we launched it with a story and a radio day that revealed the extent of loneliness felt by Brits, highlighting the power of the radio and its ability to comfort people.