• Brand Activation
  • Integrated marketing


IMA is the creative agency thinking longer not bigger. Built around brands and consumers, not channels, we make it happen. In any space, on any screen.

We work in partnership with our clients, many of whom we are proud to call friends. Using our breadth and depth of expertise to deliver ideas that start earlier and last longer. Transcending the entire customer journey.

A small agency culture, with large agency benefits. Our teams of thinkers, creators and doers are all across the globe. From our HQ in Leeds to London, Manchester, Amsterdam, Sydney, New York and Munich. No borders. No egos. Just fantastic, full-service solutions that grab attention and get a reaction.






The Rise of the Nano Influencer

With influencer marketing, the tried and true practice is to throw money at the biggest influencer to get the biggest bang for your buck. Bigger audience, more reach; it makes sense, right? Not necessarily anymore. More and more, influencers with ‘smaller’ audiences have been staking their claim in the greater influencer landscape. The nano influencer is rising.


The Huddle

The first half is over. We had our plan, following what we thought was right. Then the script got flipped. Time to re-group, re-align, and get back out there with a new game plan.


Make them feel

How to build emotional brand connections with consumers


Who won Christmas hearts?

Ten retailers. Ten festive adverts. One almighty battle for the hearts and minds of the nation. Discover how we read customer emotions to rank which ads pack the biggest festive punch...


Why did the Customer Cross the Road...?

A survival guide for brands navigating a sea of change in retail and customer experience.


The Art of Story-Living

Why it’s more important than ever for brands to live their story