JOAN Creative has been breaking the mould for what it means to be a boutique agency since its inception in New York in 2016. A formidable challenger, this female-founded independent serves the global offering of a big agency, while bringing the creativity, agility and fire of a small agency.
The first international shop opened in London in 2023, with the ambition of continuing the JOAN legacy for being one of the most creative and forward-thinking agencies: with a strong vision, powerful award-winning purpose-driven initiatives, and cultural driving work that can live across all platforms. Marketing is not linear. And neither are we.
'Safer Than a Tampon' has been created to raise awareness about the lack of regulation in tampons. Though aimed primarily at women and those who menstruate, the aspiration is for the wider public to also see and engage with the initiative and, ultimately, to sign the petition.
Our task was to bring to life the value you get when you buy or sell on eBay in the UK. Whether that's bargains you find, rare items you discover, or sales you make.
JOAN turned London’s phone-snatching epidemic into a bold cultural moment with The Unsnatchable—a spiked sterling silver phone case. A proactive, proactive campaign that raised awareness, sparked global talk, and put JOAN firmly on the creative map.
eBay partnered with Love Island to reposition itself as the go-to fashion destination for Gen Z - using playful breakup-style idents to make selling pre-loved clothes feel emotional, stylish, and culturally relevant, and to reconnect with a new generation of shoppers.
Women’s football has long been undervalued—less recognition, less hype, less support. That needs to change. We’re calling on Manchester to back their local team, shining a spotlight on women's football, and put Manchester on the map for women's football.
Startup Luna Daily is on a mission to smash the barriers between fem care and body care. In a culture of miseducation, mass health problems, and vulva shame, we needed to get the world comfortable with the word ‘vulva’ and increase brand awareness of Luna in a disruptive way.
People don’t think eBay when it comes to their car maintenance & modifications. JOAN set out to craft a Motors campaign that gives an emotional north star while crafting a POV for eBay Motors that’s distinct for the category, and positions eBay as an authority on car improvement.
Nearly 50% of British Internet users cite they’ve been harassed online. Social media improved our lives however, the online anonymity has empowered mobs of justice warriors and led to the rise of cancel culture. We wanted to create a campaign that helped educate around the issue.
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