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Joan Creative

London https://joancreative.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Integrated marketing

About

JOAN Creative has been breaking the mould for what it means to be a boutique agency since its inception in New York in 2016. A formidable challenger, this female-founded independent serves the global offering of a big agency, while bringing the creativity, agility and fire of a small agency.

The first international shop opened in London in 2023, with the ambition of continuing the JOAN legacy for being one of the most creative and forward-thinking agencies: with a strong vision, powerful award-winning purpose-driven initiatives, and cultural driving work that can live across all platforms. Marketing is not linear. And neither are we.

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Interviews

Joan London proves the power of diverse thinkers

Joan London’s Tom Ghiden and Kirsty Hathaway on why culture is the new viral video, the power of reality TV and the danger of forgettable advertising

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Thought Leadership

IWD needs communication through demonstration

We asked industry leaders if brands need to do more to place action at the heart of their approach to International Women’s Day

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Voices

The Cybersmile Foundation spotlight the dangers of mob justice

The campaign which addresses cancel culture and internet mobs will run across Pearl & Dean UK cinemas

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Thought Leadership

What are you doing to empower your teams to create better boundaries?

Industry leaders must help to create an environment in which creativity can thrive

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Trend

Why JOAN London leant into exposure therapy to smash stigmas around 'vulva'

Kirsty Hathaway shares the importance of tackling taboos head on

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Voices

Inclusive campaigns can have a real impact

Brixton Finishing School alumni share their thoughts on the year’s most impactful campaigns and what could push them even further

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Fuel Your Imagination

Vulva Therapy tackles stigmas head on

The campaign for Luna Daily from JOAN London faces stigmas around the word ‘vulva’ head-on to promote female health and pleasure

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Thought Leadership

Mental Health Campaigns breaking down stigmas

In Mental Health Awareness month industry experts share their most-loved mental health focused campaigns

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Thought Leadership

Did brands do enough to mark Black History Month?

As Black History Month draws to a close, industry leaders share their thoughts on brand involvement

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Trend

How Hip Hop culture evolved into multi-brand empires

Tom Ghiden, Managing Director at Joan London, lifts the lid on how brands have capitalised on the cultural phenomenon of hip hop

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Thought Leadership

No such thing as too much merch?

What brands can learn from the Barbie school of brand experience