JOAN Creative has been breaking the mould for what it means to be a boutique agency since its inception in New York in 2016. A formidable challenger, this female-founded independent serves the global offering of a big agency, while bringing the creativity, agility and fire of a small agency.
The first international shop opened in London in 2023, with the ambition of continuing the JOAN legacy for being one of the most creative and forward-thinking agencies: with a strong vision, powerful award-winning purpose-driven initiatives, and cultural driving work that can live across all platforms. Marketing is not linear. And neither are we.
In a world where everyone wants to be a challenger, what it really means to be a challenger brand is changing.
The campaign from TOTM and Joan London highlights a scandalous lack of regulation of period products.
The initiative calls on audiences to sign a petition calling for effective tampon regulations.
In the midst of the most polarising men’s World Cup in history, we asked marketing leaders how to navigate unprecedented brand reputational risks.
Brands that show up for women’s sport year-round will have the most significant impact, writes Annabel Cave.
BITE’s round-up of New Year’s resolutions span breaking bad habits, going back to basics, finding new ways to be creative and harnessing the power of AI.
Industry leaders share how the creative industries can best connect with audiences during the festive period.
Topshop is returning to the highstreet, but will its once formidable cultural currency follow?
Industry leaders uncover how experience is helping fashion and luxury brands to engage with new audiences.
Industry leaders share how they ensure their creativity and curiosity rise in line with summer temperatures.
Finding a better way to represent midlife can help combat negative stereotypes of ageing and grow sustainable brands.
How does the Oasis brand rush underline the growing demand for mass market cultural moments to meaningfully connect with consumers?
British Cycling is bringing in new audiences, eliminating barriers to entry and broadening its approach to get Britain cycling.
Kirsty Hathaway, Executive Creative Director at Joan London, on the new era of entertainment, making work you want to make and authentic influence.
The Unsnatchable campaign embraces humour to drive awareness of phone snatching in London
As the marketing industry looks to move beyond Pride washing we ask industry leaders how to meaningfully support the queer community
Joan London’s Tom Ghiden and Kirsty Hathaway on why culture is the new viral video, the power of reality TV and the danger of forgettable advertising
We asked industry leaders if brands need to do more to place action at the heart of their approach to International Women’s Day
The campaign which addresses cancel culture and internet mobs will run across Pearl & Dean UK cinemas
Industry leaders must help to create an environment in which creativity can thrive
Kirsty Hathaway shares the importance of tackling taboos head on
Brixton Finishing School alumni share their thoughts on the year’s most impactful campaigns and what could push them even further
The campaign for Luna Daily from JOAN London faces stigmas around the word ‘vulva’ head-on to promote female health and pleasure
In Mental Health Awareness month industry experts share their most-loved mental health focused campaigns
As Black History Month draws to a close, industry leaders share their thoughts on brand involvement
Tom Ghiden, Managing Director at Joan London, lifts the lid on how brands have capitalised on the cultural phenomenon of hip hop
What brands can learn from the Barbie school of brand experience
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