Do you practice environmentally friendly advertising?


Sustainability and environmentally friendly living is rocketing up the agenda for brands, businesses and consumers this year, and rightly so. In the first of a series of thought pieces on the issue, The Kite Factory's Director of Digital Ben Foster explores whether advertisers give enough thought to the impact of their promotional material on the world around them, and what they could stand to gain from putting some more thought and planning into the physical elements of their collateral.