The Kite Factory



  • Digital
  • Media planning & buying


We’re The Kite Factory, previously known as MC&C Media. The media agency for ideas that deliver. We create ideas and let them take flight. While they’re soaring, our data driven insights keep us tightly anchored to the real world. Highly creative media solutions that deliver measurable results. Ideas rooted in rigour. There’s nothing better. And because we are independent, we have the freedom to create the right idea for each client, every time.. For more information please visit




Case Studies

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Case Study

Fred Perry 'Colours'

By The Kite Factory

Starting with the legendary Black/Champagne/Champagne colourway, 'Colours' celebrated Fred Perry’s iconic ‘twin-tipped’ shirts globally through a “niche but loud” multi-channel campaign across paid, owned and earned.

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Case Study

WaterAid #Untapped: Making the plight of a village 4,000 miles away feel close to home

By The Kite Factory

Together The Good Agency, Tin Man and KRTP, we created a performance campaign with a difference, prioritising light touch engagement over asking – inviting people to like, share and be part of the community so that they’d be more likely to want to donate to it.

  • Archived Case Studies