The Kite Factory

London https://thekitefactorymedia.com/

Disciplines

  • Digital
  • Media planning & buying

About

We’re The Kite Factory, previously known as MC&C Media. The media agency for ideas that deliver. We create ideas and let them take flight. While they’re soaring, our data driven insights keep us tightly anchored to the real world. Highly creative media solutions that deliver measurable results. Ideas rooted in rigour. There’s nothing better. And because we are independent, we have the freedom to create the right idea for each client, every time.. For more information please visit thekitefactorymedia.com



Connect


People


Clients

Insights

Ownership
Independent
Established
2001
Number of Staff
51-100
Turnover
£53,001,733

Ethos

We’re The Kite Factory, previously known as MC&C Media. The media agency for ideas that deliver. We create ideas and let them take flight. While they’re soaring, our data driven insights keep us tightly anchored to the real world. Highly creative media solutions that deliver measurable results. Ideas rooted in rigour. There’s nothing better. And because we are independent, we have the freedom to create the right idea for each client, every time.. For more information please visit thekitefactorymedia.com


Culture

We’re not your run of the mill agency. Our people truly care about doing a great job for our clients. And we don’t mean that in a lip-service way. We believe good ideas come from everyone. From front of house to finance, we live and breathe our values to be boldly curious, to surprise and to be proactive. Our people are the reason our clients love and stay with us. Bright people that care, generating brilliant ideas that deliver. Continuous learning is at the heart of what we do: this year, we received the Platinum Award from the IPA for our CPD. But we're more than just our work, we're a community within an agency. Whether it's our monthly payday drinks, our summer and Christmas parties, or enjoying a celebratory beer in the kitchen come a Friday afternoon, we're a team of something greater than simply colleagues.


Ambition

Primarily, we are an agency with a heritage in measurement and a relentless focus on delivering continuous, profitable growth for brands. We deliver business outcomes, not media outputs.

Being independent is a critical component in that success. Independence also means that we are free to make our own decisions on how to use our senior resource to help develop and grow our clients. In an agency landscape where the media agency's focus is on maximising short term return from their clients, it often results in rapid turnover.

We're privileged to be able to identify clients with growth potential that require resource that isn't currently within scope. Our varied payment structures, including payment by results, mean we can share the risk but also the reward of future success.

Diversity

Based on terminology used in the IPA diversity survey 2016


Gender

Male

Female

83%

Executive Management

83%
Male
17%
Female
55%

Heads of Departments

55%
Male
45%
Female
59%

All Employees

59%
Male
41%
Female

Ethnicity

White

BAME

100%

Executive Management

100%
White
0%
BAME
95%

Heads of Departments

95%
White
5%
BAME
89%

All Employees

89%
White
11%
BAME

Awards

Winner of Best Use of Video/Rich Media - UNICEF

The Drum MOMA Awards


Winner of Not-for-Profit/Charity Mobile Strategy/Campaign - UNICEF

The Drum MOMA Awards


Commendation for Best Use of Social Media on Mobile - UNICEF

The Drum MOMA Awards


Finalist for Brand Development or Extension of the Year - TM Lewin

The Drum Marketing Awards


Winner of Gold IPA CPD Award

IPA CPD Awards


DMA Charity winner - WaterAid #Untapped

Direct Marketing Association Awards


DMA Best Integrated Campaign winner - WaterAid #Untapped

Direct Marketing Association Awards