How to win at e-gaming
According to Warc, e-sports is no longer an emerging trend – “it is well and truly here and starting to command the attention of some of the world’s biggest brands”. And the audience is by no means niche. According to Touchpoints data, 11.12m UK adults are watching gaming content up to once a year - and 1.56m are watching daily. This growing genre is giving rise to a new era of sporting celebrities – the online gaming megastars. So where do brands come into this phenomenon?