GET SOME IRN IN YOU

Challenge:

A new generation of IRN-BRU drinkers consume less fizzy drinks, and with more choice than ever, why should they choose IRN-BRU when they could have a bottle of Vitamin water, a giant can of energy, a mug of Pumpkin Spiced Latte or a can of Fanta?

The idea:

We imagined where an IRN-BRU attitude will take you in life.

This generation diffe ed from the millennials before them in that they have a fearless, positive attitude and a great strength of character, a lot like IRN-BRU. In a world where many brands are claiming to have a lofty social purpose, we wanted to raise spirits with pure joy and celebrate their refreshing attitude.

We are simply a can of fizzy pop after all. 


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GET SOME IRN IN YOU

A new generation of IRN-BRU drinkers consume less fizzy drinks, and with more choice than ever, why should they choose IRN-BRU when they could have a bottle of Vitamin water, a giant can of energy, a mug of Pumpkin Spiced Latte or a can of Fanta?

Business Objectives

Disciplines

Sector

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We'd love to chat

Leith Agency

+441315618600 newbiz@leith.co.uk