M+C Saatchi Group is a global creative solutions company and the world’s largest independent creative network.
We connect specialist expertise, powered by creativity, data and technology, to help build famous brands, solve the most complex business and societal challenges, and create and curate Cultural Power for our clients.
Industry leaders have their say on what will top the agenda at the industries’ biggest celebration of creativity.
The ‘Savvy Squirrel’ campaign aims to shift financial behaviours at scale.
In an industry where every brand wants to be part of culture, industry experts have their say on whether brands are adding to cultural conversations or killing the joke.
The social first campaign riffs on the conventions of gothic romance to tap into internet culture.
In an increasingly progressive era of sports marketing, industry experts share how brands can make the most of rugby’s Six Nations.
The new campaign shows the extreme lengths businesses go to escape hackers.
In the midst of the most polarising men’s World Cup in history, we asked marketing leaders how to navigate unprecedented brand reputational risks.
The absurdist campaign helps to keep consumers' finances safe.
Learn from industry leaders focused on optimism, innovation and creativity.
Industry leaders share how the creative industries can best connect with audiences during the festive period.
The campaign celebrates the Northern Lights and riffs on the Icelandic sense of humour.
Agencies are feeling the pressure to embrace AI in whatever way they can.
The campaign, created by M+C Saatchi Talk, challenges the beauty industry’s hype culture with a parody product targeting Gen Z consumers.
With the Euros set to kick off on July 2nd, brands have the opportunity to invest in the future of the women’s game.
M+C Saatchi Group UK has teamed with Ocean Outdoor, the DCMS and The Together Coalition to ensure we never forget VE Day.
The heart-warming campaign promotes audiences embracing the warm and fuzzy feeling.
The campaign by M&C Saatchi uses relatable messaging to break down barriers that prevent women from attending breast screenings, help early cancer detection.
BITE’s weekly series rounds up the must-read articles of the week.
Jo Bacon, Group CEO at M&C Saatchi UK on cultural power, simplification and why the answer isn’t always advertising.
How advertising leaders are finding creative inspiration at the start of a new year.
‘Act F.A.S.T’ focuses on early symptoms for faster treatment and overall improved outcomes for patients.
In 2024 there are a myriad of data points that underline inclusion is a business imperative, yet budgets are still being slashed
Performance Nutrition Brand, Science in Sport (SiS), has created a new platform to highlight the research that goes into making the energy products effective
We asked industry leaders if brands need to do more to place action at the heart of their approach to International Women’s Day
The new campaign for London-based youth organisation, RISE.365, supported by Clear Channel underlines the power of lived experience.
The powerful new campaign harnesses the power of creativity to challenge racial stereotypes
The Department for Education’s new campaign from M&C Saatchi is a rallying cry for reaching your full potential
The campaign from M&C Saatchi takes inspiration from Fatboy Slim
A new festive anthem from former Boyzone star Ronan Keating underlines the power of thinking beyond families in the festive period
The weird, comforting, creative and feel-good festive advertising round up
Ronan Keating gets roasted in a new campaign for Diageo-owned lager and cider brand Rockshore from M&C Saatchi London.
BITE’s National Inclusion Week round-up shares inclusive campaigns, advice, lived experience and inspiration from experts across the industry.
A Blind Photographer may sound bewildering, but in reality, my blindness grants me a unique photographic perspective, writes Ian Treherne
The new campaign, created by M&C Saatchi, is powered by the lived experiences of disabled people.
Christi Tronetti, Head of Growth, M&C Saatchi London, underlines why it's time to break the myth that motherhood is a creative full stop.
At the second global summit, Ad Net Zero launches tools to help advertising professionals better develop sustainability knowledge
How to build, grow and foster a community
Policies and meaningful purpose must be demonstrated in June and beyond.
‘Advertising A Good Life 2030’ explores the role of the marketing industry in pushing forward the sustainable agenda
A new campaign from M&C Saatchi is a reminder that the communities we are a part of are only rendered stronger by our ability to understand them better.
A third lockdown, combined with the seasonal gloom of January is placing employees at risk of burnout, making safeguarding the mental health of staff business critical.
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in