At mb London we love change. We love people. And we love brands who make the world a more interesting place to live. In the digital economy where change is the only constant, every business is facing a simple choice: change or be changed. Embrace the new or wait for those who do to overtake you. At mb London we go further to understand how real people's lives are changing to help our clients succeed.
Human Rights, Our Rights, attempts to appeal to a group of people who are conflicted in their support of human rights, and redress the imbalance that we often see in tabloid reportage on the subject, which insinuates that human rights in the UK mainly benefit criminals.
Research shows that more than half of mums are not proud of their post-baby bodies despite the growing cultural movement for body positivity and anti-body shaming. #BodyProudMums combats unrealistic ideals and directly tackles the pressure to “lose the baby weight”.