• Experiential marketing
  • Public relations (PR)


PR. Public Relations.

Great relationships are built on trust, truth and mutuality.

But so often this isn’t the case.

In the age of transparency and truth, and with people clamouring for belief-driven brands, we think it’s time for a new kind of PR that starts not with self-interest, but with purpose.

A mutually beneficial role in the world beyond making profit.

Purposeful PR.

That leads to Purposeful Relationships.

What a brand is here to do for you, not just say about itself.

Because who doesn’t like a person or an entity with purpose? A role that they share with the world, fuelled by a burning passion to make things better, built on a foundation of unarguable truth.

And if we’re going to be of value to culture, rather than getting in the way of it, we can think of no better people to make Purposeful PR than those who lead, shape and influence culture.

The Makers.

And so that is who we work with to architect ideas for businesses, brands and causes alike.


Purposeful PR, that’s Made by Makers




New Work

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New Work


By Mc&T

Mc&T launched Kopparberg Hard Seltzer - a drink that's full of the bold fruit flavours you'd expect from Kopparberg, with just 93 calories per can. The announcement achieved widespread national, consumer and trade coverage, plus social buzz around #summerdelivered.

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New Work


By Mc&T

Inspired by Clap for Carers we created - - to display the digital support for NHS staff and carers across the UK who are helping to fight COVID-19. It tracks and aggregates ‘thank yous’ on Twitter and allows users to donate to NHS Charities Together.

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New Work


By Mc&T

The Beavertown virtual 'Cheers' celebrated the end of the first week of COVID-19 self isolation and WFH. Fans were asked to log on with a drink at a specially created online portal to raise a toast with their fellow fans. Seen in LOTI, Time Out/In and Evening Standard Online.

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New Work

Pure Radio

By Mc&T

Pure's StreamR Splash is redefining radio in the modern age. Using World Radio Day as our hook, we launched it with a story and a radio day that revealed the extent of loneliness felt by Brits, highlighting the power of the radio and its ability to comfort people.