Establishing Hexagon as a leader in global robotics & measurement technology

Challenge: The launch of AEON marked Hexagon’s first-ever entry into the humanoid robotics market, making it a defining strategic milestone for the business. The brief was to use the launch moment to cut through an overcrowded, hype -driven robotics media landscape, clearly differentiate AEON from consumer and sci-fi narratives, and establish Hexagon as a credible, authoritative leader in industrial robotics. This required meticulous preparation of messaging, spokespeople and proof points to ensure AEON landed as a serious, category -defining innovation built for real-world work.

Approach:

• MikeWorldWide delivered a tightly controlled, media -first launch programme designed to build credibility, ignite global interest and sustain momentum well beyond the reveal. Rigorous message development underpinned the approach, supported by thought leadership and an always-on media programme
• A disciplined messaging framework and FAQs to ensure consistency and confidence across all spokespeople
• A globally coordinated media launch at Hexagon LIVE, centred on a world-first live autonomous demonstration that provided undeniable proof and a compelling news hook
• Structuredglobal media outreach, including broadcast interviews to shape coverage from day one and secure high-quality, authoritative reporting
• Ongoing global PR hub coordination, rapid-response commentary and content deployment to maintain visibility and drive sustained engagement post -launch

Impact:

• 1,800+ global media articles secured following launch, including 1,600+ in the first week alone
• 72% of all coverage positioned Hexagon as an expert shaping the future of industrial robotics, significantly above B2B tech benchmarks
• Major tier-one and broadcast coverage, including Bloomberg, Sky News, Fast Company, The Standard and leading global engineering and technology titles
• 42+ media articles directly quoting Hexagon spokespeople, reinforcing authority and message pull-through
• 180 commercial leads generated in launch week, alongside strong ongoing inbound interest from global partners and industrial buyer