Mother is one of the world’s most respected, independent creative companies. We started around one table with three people, all of whom shared the washing up. 26 years on, Mother has offices in London, New York, Los Angeles, Shanghai and Berlin. From fast moving retailers and brands with global scale, to local jewels with local needs; we create ideas that are embraced by popular culture and deliver more powerfully as a result.
The campaign's drive is to attract a new generation of co-workers’ with the objective of making the IKEA employer brand as famously loved as the IKEA consumer brand.
IKEA opening a new flagship store on London’s Oxford Street is big news. Really big news. Brought it to life with a really, really big bag.
The new campaign dramatises this famous brand’s latest feature by using behaviours and language that’ve become synonymous with everyone’s Uber experience.
Combining the scale of the UK’s favourite Christmastime poultry with the deliciousness of the IKEA meatball, the Turkey-Sized Meatball is a festive centrepiece that’s likely to prompt laughter and joy.
Mother worked with Uber One to unveil a new multi-channel campaign starring Hollywood icon Robert De Niro and Sex Education star, Asa Butterfield.
Mother worked with Uber Eats to convince the nation to move away from modern day hustle culture and instead shine a light on the simple enjoyment of doing less every once in a while.
Armed with Hollywood director, Craig Gillespie, and Hollywood actor and actress, Jessica Alba and Zac Efron, we created the Dubai Presents campaign.
‘A banjo among violins’: finding KFC’s voice
From flat-pack falling flat to a Wonderful Everyday
How a set of radical reframes reversed Baileys’ decade of decline and drove double digit growth across the globe
How the story of one little orangutan woke the world up to palm oil.
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